Sign upLog in

Marketing Generalist

Extraco Banks, N.A.

Waco, TX

Apply
JOB DETAILS
SKILLS
Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Banking Services, Calendar Management, Campaigns, Cloud Computing, Communication Skills, Content Development, Content Management, Content Management Systems (CMS), Copying Machines, Customer Experience, Customer/Client Research, Data Quality, Detail Oriented, Drupal, Editing, Email Campaign, Email Marketing, Email Technology, Event Management, Facebook, Graphic Design, Insurance, Logistics, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Mortgage, Multitasking, Office Equipment, Online Marketing, Performance Analysis, Photography, Physical Demands, Project/Program Management, Promotional Programs, Proofreading, Social Media, Social Media Marketing, Staff Development, Team Player, Trend Analysis, Video Production, Webinar, Willing to Travel, Writing Skills
LOCATION
Waco, TX
POSTED
3 days ago
Marketing Generalist - Waco

About the Role

Extraco Banks is seeking a collaborative, creative, and detail-oriented Marketing Generalist to support our marketing efforts across multiple business units. This role contributes to campaign planning, content creation, social media management, and customer experience reporting-ensuring brand consistency and high-quality execution of marketing initiatives. The ideal candidate thrives in a fast-paced environment, enjoys balancing creative and operational work, and is eager to grow within the marketing field.
What You'll Do
Campaign & Content Support
  • Assist with planning and executing marketing campaigns.
  • Help create, edit, and proofread marketing materials.
  • Maintain the content calendar and support graphic design projects.
Social Media Management
  • Manage organic social media channels, including posting, engagement, and analytics.
  • Oversee branch Facebook pages and support content needs for Banking, Insurance, and Mortgage.
Email & Digital Marketing
  • Collaborate with the Marketing Technology Specialist on email campaigns, event communications, and cross-promotional initiatives.
  • Support basic use of Drupal 9, HubSpot, and other marketing tools.
Event Coordination
  • Assist with planning, logistics, and execution of events, webinars, and promotions.
Customer Experience & Reporting
  • Monitor customer feedback and help identify trends.
  • Prepare and deliver monthly performance and insights reports.
  • Coordinate with the Customer Intelligence team to support data accuracy and transparency.
General Support
  • Provide graphic design support using Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere).
  • Assist with photography/videography as needed.
  • Perform other duties as assigned.
What We're Looking For
Required Qualifications
  • Bachelor's degree in Marketing, Graphic Design, Communications, or related field
  • 3+ years of professional experience in marketing, design, or communications
  • Strong proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator; Premiere preferred)
  • Experience managing social media content and analyzing performance
  • Excellent writing, editing, and communication skills
  • Strong organization, attention to detail, and ability to manage multiple projects
  • Ability to collaborate effectively while managing independent tasks
  • Foundational understanding of digital marketing and social media platforms
Preferred Qualifications
  • Videography or photography experience
  • Familiarity with Drupal 9 CMS and HubSpot Marketing Automation
Why Extraco?

Extraco Banks is committed to innovation, community impact, and the growth and development of our employees. You'll join a supportive, collaborative team that values creativity, initiative, and professional growth.
Work Environment & Physical Requirements
  • Primarily office-based role with extended periods of sitting or standing
  • Frequent use of standard office equipment (computer, phone, copier)
  • Occasional travel to branches, events, and meetings
  • Occasional lifting of 10-15 lbs (marketing materials, display items, equipment)
Additional Employment Requirement
  • Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.
Equal Opportunity Employer

Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to fostering an inclusive, respectful, and equitable workplace.

About the Company

E

Extraco Banks, N.A.

We value our employees and work to provide a thoughtful career path and individual development plan. We believe Extraco is “Where the best come to learn and grow.” It’s engrained in our culture. It’s how we do business.

We are also committed to providing world-class products and services and long-term relationships with our customers. We pride ourselves on being the first to market with innovative products and services that are found online, via mobile or in our store.

We have over 400 Central Texans just like you and me in our family. If you’d like to be a part of our world-class team, apply with us today.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Banking
FOUNDED
1902
WEBSITE
https://www.extracobanks.com