Company: goGLOWReports To: Senior Franchise Business CoachLocation: Remote / Hybrid, travel as neededSalary: $75,000 annually with bonus eligibilityRole OverviewThe Marketing Franchise Business Coach at goGLOW is responsible for driving consistent, measurable revenue growth across franchise locations through disciplined marketing execution, franchisee coaching and performance accountability.This role is equal parts strategist, coach and operator. You will work directly with franchise owners to ensure marketing plans are not only created, but executed, optimized and tied to business results. Success in this role comes from improving local marketing performance, lowering acquisition costs, increasing bookings and helping locations convert traffic into members, product sales and long-term revenue.Execution > ideas.Results > activity.Key OutcomesRevenue growth across assigned locationsLead to booking conversionCustomer acquisition costPaid media performanceMembership growthLocal marketing executionGrand opening marketing performanceFranchisee accountability to approved marketing plansCore ResponsibilitiesFranchisee Coaching & AccountabilityLead weekly or bi-weekly coaching calls focused on marketing performanceIdentify gaps quickly and prescribe clear action stepsHold franchisees accountable to execution, not intentionsServe as the main marketing support contact for assigned locationsEscalate ongoing performance issues to the Senior Franchise Business CoachLocal Marketing Strategy & ExecutionSupport franchisees with local marketing plans tied to revenue goalsGuide execution of community partnerships, events, referral programs, influencer activations and promotional campaignsHelp franchisees prioritize the right channels and budget allocationEnsure use of goGLOW-approved marketing playbooks, templates and campaignsPaid Media & Funnel OptimizationAudit and guide local Meta and Google campaign performancePartner with external media vendors to improve CAC, CPL, ROAS and booking volumeHelp franchisees understand what is working, what is not and where to shift spendImprove lead response speed, booking rates, in-studio conversion and membership salesGrand Opening & Presale SupportSupport presale marketing strategy and executionCoach franchisees through grand opening marketing plansHelp locations build early demand, drive founding memberships and hit opening goalsTravel as needed for grand openings and key franchisee support momentsPerformance Tracking & ScorecardsTrack KPIs across assigned locationsMaintain marketing scorecards and dashboardsIdentify top performers and underperforming locations quicklyLead performance reviews with clear action plansBrand & Campaign ExecutionEnsure local marketing aligns with goGLOW brand standardsSupport rollout of national promotions and system-wide campaignsProvide field feedback to corporate marketing, operations and training teamsHelp systemize winning strategies across presale and open locationsRequired Experience3 to 7+ years in marketing, growth, franchise support or business coachingDirect franchise or multi-location experience requiredExperience coaching franchisees, owners, operators or general managersStrong understanding of paid media, local marketing, CRM, lead funnels and conversionAbility to translate data into clear actionComfortable balancing support with accountabilityStrong communication, organization and follow-throughAbility to travel for grand openings, market visits and key events as neededWho You AreFranchise-mindedExecution-obsessedData-drivenDirect but supportiveComfortable giving clear feedbackStrong at building trust while holding the lineFocused on revenue, not just marketing activityRemote position with opportunity to travel to goGLOW locationsMedical and Dental BenefitsComplimentary goGLOW employee services and product discount#J-18808-Ljbffr