Marketing & Events Specialist

University of South Carolina

Columbia, SC

JOB DETAILS
SALARY
$52,526–$58,000 Per Year
SKILLS
Academic Affairs, Alumni Relations, Communication Skills, Content Development, Cross-Functional, Data Collection, Event Management, Funding, Graphic Design, Health Insurance, Interpersonal Skills, Life Insurance, Marketing, Marketing Communications, Metrics, Military, Office Management, Online Marketing, Organizational Skills, Presentation/Verbal Skills, Program Planning, Project Design, Public/Media/Press/Analyst Relations, Research Grants, Sales Communications, Scholarship, Social Media, Social Media Marketing, Training/Teaching, Tuition Fees, Writing Skills
LOCATION
Columbia, SC
POSTED
4 days ago

Posting Details

Posting Summary

Logo Posting Number STA00499PO26 Job Family Communications and Marketing Job Function Marketing Communications USC Market Title Marketing Communications Specialist Link to USC Market Title https://uscjobs.sc.edu/titles/132438 Job Level P2 - Professional Business Title (Internal Title) Marketing & Events Specialist Campus Columbia Work County Richland College/Division Division of Academic Affairs and Provost Department PROV Global Carolina State Pay Range G09 USC Market Range MRF - $52,526 $65,658 $78,789 Anticipated Hiring Range $52,526-$58,000 Location of Vacancy Part/Full Time Full Time Hours per Week 37.5 Work Schedule

Monday through Friday, 8:30 am-5:00 pm

Must be willing to work a flexible schedule to meet the needs of the department.

Basis 12 months Job Search Category Communication Services

About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary

The Marketing and Events Specialist is a professional position in the Education Abroad Office. The Marketing and Events Specialist performs a variety of duties in support of marketing, communications, and the recruitment of students to take part in education abroad opportunities. As a staff member in a high traffic, multi-function office this position also manages the Office's web and social media presence, special functions and events, and additional responsibilities as assigned.

Job Related Minimum Required Education and Experience

Requires a bachelor's degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials Preferred Qualifications

  • Experience living, working, or studying abroad.
  • Experience designing and facilitating trainings, workshops, and orientation sessions.
  • Advanced degree.
  • Strong independent judgment, planning, and decision-making skills.
  • Ability to communicate clearly, effectively, tactfully with individuals at all levels.
  • Strong written, organizational, and interpersonal communication skills.
  • Ability and discipline to handle confidential and personal information with discretion.

Knowledge/Skills/Abilities

  • Outstanding written and oral communication skills.
  • Strong computer and presentation skills.

Job Duties

Job Duty

Outreach and Event Management: Creates and manages office-wide student recruitment plan(s). Gathers and maintains data related to the effectiveness of recruitment activities. Identifies new avenues for recruitment of students. Develops and manages targeted outreach plans for special programs, including exchange programs, instructor-led programs, and similar strategic priorities. Manages the Education Abroad Fair and coordinates the EAO's participation in U101, New Student Orientation, and USC Admissions events. Coordinates and/or provides support for additional events throughout the year.

Essential Function Yes Percentage of Time 25 Job Duty

Social Media and Digital Marketing: Oversees the EAO's engagement on all relevant social media platforms. Develops and implements a 12-month content calendar for social media. Monitors engagement metrics and makes adjustments accordingly. Acts as site manager for the EAO website and works directly with advising staff responsible for various content development. Identifies other avenues for digital engagement with students. Oversees the design of the EAO Annual Report. Leads the EAO's graphic design efforts and supports other staff in their projects involving graphic design.

Essential Function Yes Percentage of Time 25 Job Duty

Peer Ambassador Management and Alumni Engagement: Oversees the hiring and training and provides ongoing support for the EAO's peer ambassadors. Oversees the peer ambassadors' activities to maximize their engagement and outreach efforts to students. Plans and supports returnee initiatives for EAO alumni in coordination with the Assistant Director for Advising and Programming.

Essential Function Yes Percentage of Time 25 Job Duty

Student Support: Designs and delivers workshops, presentations, and resources for students in each phase of the education abroad experience, including outreach, application, pre-departure orientations, re-entry programming, and other topics as appropriate.

Essential Function Yes Percentage of Time 15 Job Duty

Partner Relations Management: Coordinates schedules for visitors to campus from education abroad partners and affiliates. Represents EAO at University and office functions. Develops and maintains key relationships with strategic campus partners.

Essential Function Yes Percentage of Time 10

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive No Hazardous weather category Non-Essential

Posting Detail Information

Number of Vacancies 1 Desired Start Date Job Open Date 07/01/2026 Job Close Date 07/16/2026 Open Until Filled No Special Instructions to Applicant

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by July 16, 2026

The University of South Carolina offers a valuable benefits package including but not limited to:

  • Health and Life Insurance
  • Retirement Programs
  • Paid Tuition
  • Dependent Scholarships
  • Annual Leave
  • Sick Leave
  • 13 Paid Holidays (including an extended December holiday)
  • Paid Parental Leave
  • Professional Development Opportunities

Click here to learn more about why you should work at USC.

Quicklink for Posting https://uscjobs.sc.edu/postings/208467 EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

    • Do you have at least a bachelor's degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
  • Yes

  • No

    • Do you have prior experience in recruiting, public relations, sales, communications, marketing, or related student involvement experience (student ambassador, tour guide, orientation leader, etc.)?
  • Yes

  • No

    • What is your experience with student engagement programs and events?

(Open Ended Question)

    • Please describe your experience using social media platforms in a professional setting.

(Open Ended Question)

Applicant Documents

Required Documents

  • Cover Letter
  • Resume
  • List of References and Contact Information

Optional Documents

About the Company

U

University of South Carolina