Marketing Events Manager

About TouchCare

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.

TouchCare is looking for a highly organized and results-driven Marketing Events Manager.

This is an ideal role for someone who thrives in both strategic planning and hands-on execution. You will own the planning and execution of virtual and in-person events that drive brand awareness, pipeline growth, and client engagement.

Reporting to the Marketing Director, this role owns the strategy, development, and execution of TouchCare's event program as a core marketing and growth channel. This role is responsible for bringing the TouchCare brand to life through high-impact virtual and in-person experiences that drive engagement, generate pipeline, and strengthen relationships with brokers, employers, partners, and members. This individual will build and execute both TouchCare-owned and partner-driven events from concept through completion—owning content direction, audience strategy, logistics, and performance. They will work cross-functionally with marketing, partnerships, product, and operations teams to ensure seamless execution, while maintaining full ownership of timelines, deliverables, and results.

This is a unique opportunity to get a front-row seat at a high-growth startup. You will work alongside experienced operators in a B2B environment on a mission-driven product—and play a key role in building a scalable events strategy that supports company growth.

RESPONSIBILITIES

• Own the strategy, planning, and execution of TouchCare's event portfolio (virtual and in-person), including both owned and partner-driven events
• Conceptualize and build TouchCare-owned events from the ground up, including:
• • Event themes and content direction
  • Target audience definition (brokers, employers, members, partners)
  • Format selection (webinars, panels, roundtables, in-person events)
• Develop event plans aligned with marketing and growth goals (lead generation, engagement, brand awareness)
• Manage all event logistics (hotels, venues, restaurants), including timelines, vendors, platforms, run-of-show, and day-of coordination
• Own end-to-end execution of events from planning through post-event follow-up
• Coordinate with internal teams (content, design, ops) to develop and deliver all event materials (emails, landing pages, decks, promotional assets)
• Own all deadlines, submissions, and deliverables across internal and external stakeholders
• Identify, recruit, and secure speakers, panelists, and guests aligned with event goals
• Prepare and brief speakers to ensure high-quality, cohesive content and delivery
• Manage relationships with partners involved in co-hosted or sponsored events
• Partner with marketing to drive event promotion across channels (email, social, partnerships)
• Define target audiences and support registration strategy and messaging
• Own post-event follow-up strategy in partnership with lifecycle and revenue operations teams
• Track and report on event performance, including:
• • Attendance and registration rates
  • Leads generated
  • Conversion to pipeline/opportunities
  • Engagement metrics
  • Event costs and ROI
• Analyze results and provide recommendations to improve future events and overall impact
• Manage multiple events simultaneously in a fast-paced environment

IDEAL CANDIDATE

• 5+  years of experience in event marketing, field marketing, or event management (B2B preferred)
• Experience planning and executing both virtual and in-person events corporate events
• Strong project management and organizational skills with attention to detail
• Experience working cross-functionally with marketing, sales, and external partners
• Ability to manage vendors, budgets, and timelines effectively
• Strong communication skills and ability to manage multiple stakeholders
• Data-driven mindset with experience measuring event ROI and performance
• Comfortable working in a fast-paced, high-growth environment
• Experience in healthcare, benefits, or HR tech is a plus

WHAT WE VALUE

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
• We value high performing, creative individuals who are excited to dig into problems and opportunities. You must be a self-starter.
• We believe in individuals being their whole selves at work. We commit to this through supportive health care, unlimited PTO, and generous parental leave. TouchCare is made up of a fun, supportive team that respects each other

Why Join Us?

• Professional Growth: Gain exposure to diverse accounting functions and portfolio company
• management.
• Collaborative Environment: Work closely with a supportive team that values your contribution.
• Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.

Work Environment

• Location: This position will be in-person, 5 days a week in the Stamford office.