Marketing Events Coordinator - James Madison University

Job Description

Dynamic and creative Marketing Events Coordinator for a rapidly growing team to drive engagement at James Madison University (JMU Dining) with stellar project management and customer service skills. Serve as an advocate, champion, and creative visionary responsible for multi-faceted event planning and business development activities. This position reports directly to the Senior Marketing Coordinator and works closely with various departments to ensure each event has a well-structured marketing campaign.

Compensation Data

COMPENSATION: The hourly rate or salary range for this position is $24.00 to $25.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

• Supports the operations team by managing all aspects of JMU Dining's internal and external promotions and events by executing innovative launches. The primary focus is to drive student engagement and profit growth.
• Plan robust monthly calendars filled with theme events, surprise & delights, culinary programming, co-sponsored university events, and Aramark employee events. Use your own creativity to add in special events that are customized to your campus.
• Build relationships and initiate collaboration with key university stakeholders, organizations, department heads, and community groups
• Hires, develops and manages a team of student workers
• Provide market and trend research to work alongside the digital marketing coordinator with location-specific digital and social media marketing campaigns related to dining events
• Partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates
• Whenever possible, utilize resources and assets available via The Market and Canva
• Follow the Guest Promotions Policy, which standardizes the process for planning, approval, and execution of consumer promotions in a way that maximizes the consumer experience and protects the reputation and brand of both Aramark and its clients. Submit requests and seek approval for any events outside those that are communicated by our LOB/Corporate Marketing Team.
• Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program
• Meet regularly with internal business partners to understand how events generated leads, grow market share, and increased revenue to determine ROI
• Share event/promotion details and assist with submissions for best practices, public relations, and awards that help tell our story
• Cross-collaborate with internal teams such as culinary, health and wellness, and sustainability to structure product launch and promotional materials such as social media, print or digital collateral
• Elevate guest experiences by cultivating relationships through social media and drive growth while fostering trust and loyalty. Support social media with content planning, measurement and actively gathering digital resources and publishing captions.
• Embody a hospitality culture through service excellence. Gather customer feedback by executing Aramark's feedback platforms, Voice of the Consumer, and Dining Styles Surveys, to assist with goals to increase guest satisfaction.
• Maintain positive interaction with co-workers and customers to provide efficient and quality customer service
• Assist with optimization and customizing solutions to drive meal plan growth. Support efforts to help develop print and digital campaigns and participate in all in-person selling events.
• Promote Aramark's mission and goals to help lead the way to support the company's vision of being the most admired employer and trusted hospitality partner
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact on our employees and our customers. To meet our commitments, job duties may change, or new ones may be assigned without formal notice.
• This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing. This role may also require uniforms and/or the usage of Personal Protective Equipment (PPE)

Qualifications

• Bachelor's degree in communications, marketing, business, or a related field
• At least 1-2 years of event planning or marketing experience supporting public events
• Previous brand ambassador and customer service experience preferred
• A high level of technical, computer, and software skills is required for this position. The ability to use Google Workspace Suite (Gmail, Google Drive) and Microsoft Office (Excel, PowerPoint, Word) and basic databases and software are required. Working knowledge of Adobe Creative Cloud is a plus.
• Solid time management skills and the ability to work independently while handling a complex and diverse workload in a fast-paced environment
• Written and oral communication skills with the ability to deliver information to individuals or groups
• Attention to detail and strong organizational skills
• Digital marketing knowledge, including social media, photo, or video experience a plus

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.