Marketing Director, Sports + Entertainment

Aramark

Philadelphia, PA

JOB DETAILS
SKILLS
10-key (Tenkey) Numeric Keypad, Acquisition Strategy, Analysis Skills, Best Practices, Brand Management, Brand Messaging, Budgeting, Business Administration, Business Analysis, Business Skills, Campaigns, Communication Skills, Competitive Research, Cross-Functional, Customer Acquisition, Customer/Client Research, Data Analysis, Demand Generation, Emerging Technology, Equal Employment Opportunity (EEO), Finance, Food Services, Industry/Trade Analysis, Leadership, Market Development, Market Entry Strategy, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Mentoring, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multitasking, Network Programming, Network Support, On Site Support, Online Marketing, Organizational Skills, Outbound Marketing, Performance Management, Performance Metrics, Product Support, Product/Service Launch, Project/Program Management, Public/Media/Press/Analyst Relations, Resource Management, Return on Investment (ROI), Revenue Growth, Sales Operations, Sales Prospecting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Optimization (SMO), Sports, Storytelling, Thought Leadership, Time Management, Twitter, Vendor/Supplier Planning, Website Optimization, Willing to Travel
LOCATION
Philadelphia, PA
POSTED
30+ days ago

Job Description

The Marketing Director, Sports + Entertainment, acts as the marketing counterpart to the other function leaders in the region (RVP, VPO, RFD, HRD) in achieving region objectives. The leader is responsible for working with the region operations team to implement the regional marketing strategy, developed in collaboration with regional leadership, to meet the regional count and retention goals. Marketing directors are the ambassadors of our brands and articulate our value differential within the organization. The director also assists District Managers (DMs) and Food Service Directors (FSDs) in meeting client and organizational objectives at key 10-15 accounts identified in the annual regional marketing plan. They will travel as needed to provide on-site support in meeting business goals.

Job Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with overall business objectives
  • Lead brand management efforts to ensure consistent messaging and positioning across all channels
  • Plan, launch, and optimize integrated marketing campaigns (digital, social, email, events, and traditional media)Analyze market trends, customer insights, and competitive activity to inform strategy and decision-making
  • Establish, track, and report on KPIs to measure marketing performance and ROI
  • Lead, mentor, and develop a high-performing marketing team
  • Collaborate cross-functionally with sales, operations, finance, and other internal stakeholders
  • Manage external agencies, vendors, and strategic partnersOversee the marketing budget and ensure effective allocation of resources
  • Drive digital marketing initiatives including SEO/SEM, paid media, social media, and website optimization
  • Develop and execute demand generation and customer acquisition strategies
  • Optimize marketing funnels and customer journeys using data-driven insights
  • Oversee content strategy, including creation of compelling brand storytelling and thought leadership
  • Manage public relations, media outreach, and brand reputation
  • Ensure consistent brand voice and messaging across all communications
  • Utilize data analytics to inform decisions, conduct testing, and improve campaign performance
  • Present marketing performance, insights, and recommendations to senior leadership
  • Identify new market opportunities, partnerships, and revenue growth initiatives
  • Support product or service launches and go-to-market planning
  • Stay current on industry trends, emerging technologies, and competitive landscape

Qualifications

  • B.A. and/or MBA, with 7+ years marketing experience
  • Microsoft Office Suite: Word, Excel and Power Point
  • Influencing without formal authority - able to create an informal network to support program pilots, implementation and collection of best practices and measurement
  • Strategic agility - the ability to be the region marketing strategist and advisor to the RVP
  • Business analysis - ability to track, analyze, and present results from marketing program implementation
  • Project management - Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
  • Organizational savvy - Ability to speak to multiple levels within the region, representing a 'big-picture', business-oriented view of development
  • Dealing with Ambiguity - able to get in, assess the situation, identify key players, set action plan, and deliver
  • Results oriented - analytical skills and ability to think strategically about the business are essential; accountable for achieving the region's financial goals through collaboration with the operations team

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

About the Company

A

Aramark

We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.

Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.

Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.

Beyond great service
Another key part of what makes us different is something we call service excellence.

To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.

We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.

Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.

We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.

The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Food and Beverage Production
FOUNDED
1936
WEBSITE
https://www.aramark.com/