Budget Management, Business Activity Monitoring (BAM), Business Development, Healthcare, Marketing, Marketing Communications, Marketing Objectives, Marketing Strategy, Medical Sales, Outbound Marketing, Sales, Sales Management, Sales Support, Systems Administration/Management, Team Player, Vendor/Supplier Planning
Position Purpose:
Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.
Esential Functions of Position:
- Designs and manages the marketing strategies for the facility.
- Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits.
- Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.
- Utilizes educational opportunities to present the facility to referral sources.
- Identifies, contacts and manages potential clients.
- Sources potential, appropriate patients for facility.
- Accomplish targeted census goals.
- Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions.
- Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives.
- Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity.
- Participates in departmental budget planning and supplies monthty report to Administrator.
- Perform additional duties as assigned
Education / Requirements:
Bachelor's degree preferred. A minimum of 4 years experience in healthcare industry and regional healthcare marketing experience preferred; or equivalent combination of education and experience. Health care product or service sales experience required.
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Santa Fe Care Center
Making the decision to place a family member in a nursing and rehabilitation center is one of life’s most difficult and emotional challenges. It’s often a decision that occurs when the physical, emotional and economic burdens of home care are at their peak.
When it becomes apparent that placement is the best answer for all concerned, Santa Fe Care Center offers a comforting solution… nursing care that combines a standard of excellence with a traditional sense of caring. At Santa Fe Care Center, the pleasures of everyday life are not lost to routine. Our friendly atmosphere and clean environment are designed to encourage social interaction and a real sense of community.
http://www.santafenursing.com/