Marketing Director

Marketing Director
IJ & Jeanne Wagner Jewish Community Center
2 North Medical Drive
Salt Lake City, UT 84113

The Marketing Director leads strategic marketing and communications to promote the JCC's programs, memberships, and community impact. This role oversees campaigns, content, and audience engagement across digital and traditional channels, ensuring all communications reflect the JCC's mission, values, and brand.

Key Responsibilities

Strategy & Campaigns

• Develop and execute integrated marketing strategy aligned with organizational goals.
• Lead campaigns for membership, programs, events, and fundraising.
• Manage marketing calendar and ensure timely, high-quality communications.

Execution & Channels

• Execute monthly campaigns across email, social, digital advertising, and print.
• Manage email marketing (weekly newsletters, segmented communications).
• Oversee social media content, engagement, and growth.
• Collaborate with internal teams to align messaging and priorities.

Content & Storytelling

• Design and oversee marketing content, including campaigns, newsletters, press materials and annual impact report.
• Lead storytelling that highlights program impact and community.
• Produce/direct multimedia content, including short-form video.

Brand & Visibility

• Increase visibility through media outreach, partnerships, and community engagement.
• Support positioning of the JCC as a welcoming, inclusive community hub.

Data & Optimization

• Partner with digital specialist to review performance metrics and insights.
• Use data to refine messaging, targeting, and campaign effectiveness.

Events & Programs

• Design promotion of key initiatives (Shalom on the Range, Jewish Arts Festival, Hanukkah Market, Summer Camp, ECC).
• Attend events as needed to capture content.

Perform other related duties as needed, required or assigned.

• Family Membership to the Jewish Community Center (Gym and all the Facilities)
• Staff Discounts
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short/Long Term Disability
• 403B Retirement Plan
• Flexible Spending Account
• PTO/Sick/Holiday Pay

Qualifications

• Strong strategic, writing, creative and content development skills.
• Experience managing multi-channel campaigns (email, social, digital).
• Highly organized, detail-oriented, and able to manage multiple deadlines.
• Collaborative, proactive, and solutions-oriented.

Education & Experience

• Bachelor's degree and/or 3+ years in marketing or communications.
• Experience with email marketing and social platforms.
• Familiarity with analytics to inform strategy (in partnership with specialist).
• Nonprofit or mission-driven experience preferred.

Technical Skills

• Microsoft Office, Adobe Creative Suite
• Email marketing platforms (e.g., Constant Contact)
• Social media platforms and scheduling tools

$65000

• Parents of young children value our nationally accredited preschool and licensed hourly childcare, while families with older children love our summer camps, afterschool programs, sports clinics, and more.
• Our adult members enjoy a full suite of wellness and fitness offerings, from personal training and Pilates to year-round aquatics and pickleball.
• As a diverse community coming together in peace, we host a wide range of curated events including workshops, lectures, and cultural offerings.
• And most of all, for families of all configurations and friends new and old, we are a gathering place. Whether it's finding a group to enjoy art classes together or relaxing at the pool each summer as a family, you'll find your place here.

Mission Statement

Enriching the life of the Jewish community and the community at large by offering educational, cultural and recreational opportunities in a place where people of all backgrounds, cultures and beliefs gather in peace and understanding.