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Marketing Director

Innovative Research

Novi, MI

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JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Best Practices, Biology, Biotech and Pharmaceutical, Brand Positioning, Budgeting, Coaching, Communication Skills, Continuous Improvement, Cross-Functional, Customer Support/Service, Demand Generation, Healthcare, Leadership, Marketing, Marketing Automation Software, Marketing Strategy, Mentoring, NetSuite, Online Marketing, Performance Analysis, Performance Metrics, Predictive Modeling, Return on Investment (ROI), Sales, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Storytelling, Team Lead/Manager, Team Player, Thought Leadership, Web Analytics, eCommerce
LOCATION
Novi, MI
POSTED
6 days ago

Tired of marketing roles where great ideas go to die? So are we. We're building something different, a marketing function led by someone who thinks ahead, moves fast, and isn't afraid to use AI to outpace the competition. We are seeking a dynamic, self-driven Marketing Director to lead and execute our marketing strategy with a sharp focus on digital innovation and AI-powered marketing. This is a player/coach role The ideal candidate brings a life sciences background, a passion for emerging AI marketing tools, and the confidence to operate independently while elevating those around them.

The Role

  • Drive the marketing strategy, from brand positioning to demand generation
  • Lead, mentor, and collaborate with a marketing professional, fostering a culture of ownership and continuous improvement
  • Bring your curiosity to apply AI-driven marketing tools and technologies to optimize Innovative Research’s website and analytics
  • Drive digital marketing programs across web, e-ckommerce, SEO/SEM, email, social media, paid media, and marketing automation platforms
  • Translate complex life sciences or technical concepts into compelling, audience-appropriate messaging
  • Own key performance metrics and report on marketing ROI to senior leadership
  • Serve as a thought leader internally on AI marketing trends and best practices
  • Partner cross-functionally with Customer Service, Sales, Product, and Leadership to align marketing efforts with business goals
  • Engages and supports a robust distribution network around the globe
  • Comfortable setting and owning the Marketing budget

 What You Bring (Required)

  • 8+ years of marketing experience, with at least 3 years in a leadership or senior individual contributor role
  • Demonstrated experience in digital marketing strategy and execution (SEO/SEM, paid media, email, social, content)
  • Highly collaborative and participative with cross-functional teams
  • Handson experience with AI marketing tools (e.g., generative AI for content, predictive analytics, AI-driven personalization platforms)
  • Background in life sciences, biotech, pharma, or healthcare marketing strongly preferred
  • Proven ability to lead and develop team members who are experienced and self-directed
  • Strong analytical mindset with experience using data to drive marketing decisions
  • Excellent communication and storytelling skills
  • Comfort operating in a fast-paced, evolving environment with a high degree of autonomy

 Nice to Haves (Preferred)

  • Experience with Klaviyo, NetSuite and Shopify
  • Experience scaling marketing at a growth-stage company

About the Company

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Innovative Research