Marketing Director

• Daily:
• Co-manage community on client social channels (2-hour time slot) across LinkedIn, Facebook, Instagram, X, Threads, and YouTube — including monitoring, responding, and flagging sensitive or escalation-worthy content
• Assess and route escalations as needed
• Review and approve or reject incoming content requests from cross-functional teams against editorial standards, brand voice, and the monthly publishing governance framework
• Maintain and update the client editorial calendar, making real-time adjustments to reflect shifting priorities, approvals, and contributor timelines
• Actively source and follow up on content from internal contributors to keep the publishing pipeline on track
• Monitor client official social accounts across platforms and maintain an ongoing inventory of accounts across the enterprise social landscape
• Weekly:
• Write and develop LinkedIn content for C-suite executives, managing approval workflows and scheduling
• Review inbound executive post requests, providing strategic guidance on timing, framing
• 1:1 with direct report (Gigi)
• Weekly sync with Sprinklr team to manage platform operations
• Bi-weekly sync with LinkedIn team to stay current on product updates, algorithm changes and campaign management
• Bi-weekly executive support meeting with Jamie Hodari's team to align on content priorities and upcoming needs
• Review paid social campaigns and make optimization decisions
• Update paid social campaign tracker to maintain accurate visibility
• Build and launch new paid campaigns as needed, including audience setup, creative briefing, and platform configuration
• Develop organic content as needed across formats and topics
• Enforce the client monthly publishing governance framework
• Drive LinkedIn employee advocacy expansion, including developing activation strategies, and measuring impact
• Monthly:
• Conduct full review and QA of the monthly client organic social performance report, ensuring accuracy before stakeholder distribution
• Present the monthly client performance report to stakeholders and content contributors, translating data into editorial recommendations and strategic direction for the following month
• Produce individualized monthly social performance snapshots for executives
• Lead monthly content planning sessions with executive support staff to build out the following month's calendar
• Deliver paid social campaign performance reporting as needed
• Design and lead social media trainings for internal teams and brokers
• Present in the Broker Cohort Program (1–2x per month) as part of a structured multi-session LinkedIn education curriculum
• Attend IMAC meeting and present on paid social performance and strategy as needed
• Attend monthly Content Planning meeting with cross-functional stakeholders
• Develop and execute executive and thought leadership content tied to flagship Content Marketing report launches, including sequencing strategy across corporate and individual accounts
• Meet with client line-of-business account managers to align social strategy and upcoming initiatives

Key Requirements and Technology Experience: 

• Platform Proficiency:
• Sprinklr (publishing & reporting, community management, social listening)
• LinkedIn Analytics
• LinkedIn Campaign Manager
• Meta Ads Manager
• Videospan (video editing)
• Stakeholder and Relationship Management:
• Ability to manage C-suite and interface as a trusted partner
• Experience managing competing content priorities across multiple lines of business, corporate functions, and C-suite stakeholders simultaneously
• Skilled at enforcing governance frameworks and editorial standards
• Regular interface with platform partners (LinkedIn, Sprinklr)
• Executive ghostwriting for C-suite leaders
• Editorial oversight of a high-volume global B2B social channel
• Ability to translate complex business topics into clear, audience-first social content
• Experience developing structured content education programs
• Comfortable with content creation, including video
• End-to-end campaign management across LinkedIn, Meta and YouTube
• Experience managing campaigns across multiple concurrent business priorities and budget lines
• Analytics and reporting
• Monthly organic and paid performance reporting with executive-level distribution
• Ability to derive editorial strategy from performance data, and make recommendations accordingly
• Accessible to NYC office at 200 Park Monday through Thursday
• EST business hours, with flexibility to accommodate global (GMT+1, PST) business needs
• Well-versed in project management across multiple teams and functions
• Ability to assess crisis and escalation needs in real time