Analysis Skills, Bakery, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Business Model, Coaching, Consulting, Consumer Goods and Services, Cross-Functional, Customer/Client Research, Data Analysis, Diversity, English Language, Finance, Financial Analysis, Leadership, Market Tracking, Marketing, Marketing Plan, Multitasking, Project/Program Management, Research & Development (R&D), Resolve Customer Issues, Safety/Work Safety, Sales, Sales Pipeline, Sales/Support Engineering (SE), Strategic Planning, Talent Management, Team Lead/Manager, Time Management, Value Analysis
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $146,900 - $205,700
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Director of Marketing will lead the marketing plan development and execution of BBU's Brand businesses. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage key initiatives. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. Additional responsibilities include ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.
Key Job Responsibilities:
- Develop and execute brand planning and marketing mix elements for the Brand.
- Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years.
- Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments.
- Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
- Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
- Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
- Lead brand management team through critical thinking, strategic decision making, and personal growth development.
Key Behavioral Competencies:
- Strategic Leadership: Translates market, consumer, and business insights into clear, multi-year brand and portfolio strategies that drive growth.
- Cross-Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes.
- Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders.
- Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities
Leadership Competencies:
- Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
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Bimbo Bakeries USA, Inc
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.