Marketing & Design Manager

Department Opening Nights, Office of the President

Responsibilities The Marketing & Design Manager leads the marketing, advertising, and creative production efforts for Opening Nights at Florida State University. This position is responsible for developing and implementing marketing strategies that drive ticket sales, increase audience engagement, and strengthen the Opening Nights brand. This role combines strategic marketing leadership with hands-on creative execution, including the design of marketing materials, digital advertising campaigns, and promotional content.

• Develop and execute marketing plans for Opening Nights, focusing on strategies that increase ticket sales and audience growth.
• Plan and manage multi-channel campaigns-digital ads, social media, email, media partnerships, and traditional advertising.
• Analyze campaign and audience data to optimize strategies and maximize revenue.
• Implement initiatives to expand and diversify audiences; coordinate with artists, press, and partners on promotions.
• Design and produce marketing materials, ensuring brand consistency across all platforms.
• Supervise part-time marketing staff and oversee their tasks.
• Coordinate with vendors and manage production schedules and quality control for marketing assets.
• Assist with budgeting, review expenditures, and oversee vendor payments.
• Capture event photography and manage a library of visual content for marketing purposes.

Qualifications

• Bachelors degree and four years experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to eight years.

Contact Info Kevin Maynard: kmaynard@fsu.edu / 850.644.1151

University Information One of the nations elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, theres the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrows news! Learn more about our university and campuses.

Anticipated Salary Range Anticipated starting salary in the low-50s to low-60s, commensurate with education and experience.

FSU Total Rewards FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

• This is an A&P position.
• This position requires successful completion of a criminal history background check.

Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer.