Marketing Data Analyst

Integrated Resources, Inc

Stamford, Connecticut

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JOB DETAILS

JOB TYPE

Contractor

SKILLS

Analysis Skills, Business Analysis, Business-to-Business (B2B) Marketing, Campaigns, Channel Marketing, Clinical Research, Communication Skills, Computer Science, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer/Consumer Behavior, Data Analysis, Data Mining, Data Visualization Tools, Data Warehousing, Database Analysis, Database Marketing, Delivery Management, Demographics, Direct Mail, Executive Assistant Skills , Experiment Design, Forecasting, Hyperion, IBM SPSS Statistical Package, Information Technology & Information Systems, Market Segmentation, Marketing, Marketing Automation Software, Mathematics, Metrics, Microsoft Access Database, Microsoft Excel, Multitasking, Oracle, Performance Metrics, Profit & Loss, Python Programming/Scripting Language, Quantitative Analysis, R Programming Language, Rehabilitation Nursing, Reporting Dashboards, Reporting Skills, Return on Investment (ROI), SQL (Structured Query Language), Sales, Sales Pipeline, Scorecarding, Search Engine Marketing (SEM), Siebel, Statistical Analysis System (SAS), Statistics, Strategic Analysis, Strategic Planning, Tableau, Trend Analysis, Webinar

LOCATION

Stamford, Connecticut

POSTED

1 day ago

Marketing Data AnalystIntegrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy and Nursing.Job DescriptionJob Responsibilities: The position will be responsible for managing the metrics and data that provide better, more meaningful insights on sales pipeline and marketing channel effectiveness for company events.The role will assist marketing and executives on analyzing campaign strategies and/or provide in-depth analysis of business results, trends and customer behavior to improve sales, profitability and customer value.The candidate must have a nice blend of Strategy & Analytics within both the Digital and traditional CRM space (direct mail & email) and must be hands on with tools like SQL, R, SAS, Python for data mining and analysis. Responsibilities:Analyze data and create reports, dashboards and visualizations using a wide variety of tools including Tableau, Eloqua, and Oracle OBIEEDefine and implement measurement techniques to assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc.Proactively pursue strategic analysis and provide insight and strategic guidance to business leaders.Analyze database health and KPI's related to audience qualityTrack behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc).Effectively communicate analysis to internal business leadersRequired Experience:Bachelor's Degree in Database Marketing, Marketing, Statistics, Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivalence preferred3 -4+ years of enterprise level B2B marketing with proven success in managing multiple analysis and campaign /data-related initiatives, crafting the methodology, mining/ analyzing data, and ultimately delivering final insightful recommendationsStrong experience with CRM systems and a solid understanding of data warehouse architectureSQL knowledge with proven utilization and application preferredExperience with Dashboards and data visualization tools is preferred such as Tableau and Oracle OBIEEExpert with Microsoft Excel, Access and PowerpointExpert with enterprise-level analytics tools such as Siebel, Hyperion, EpiphanyProficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire MinerBroad and deep knowledge of business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting & financial calculations (ROI customer valuation),, customer strategy development, etc.Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management.Proven ability to handle multiple tasks/initiatives simultaneously.Evident and natural curiosity.Fact driven and analytically minded.Marketing automation experience, such as Eloqua, Marketo or Hubspot is a plus but not necessary

Marketing Data Analyst

Integrated Resources, Inc

Stamford, Connecticut

About the Company

Integrated Resources, Inc

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