Marketing Data Analyst

Kforce has a client that is seeking a Marketing Data Analyst in Irvine, CA.

Summary: We are seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple social content and channel optimization initiatives. This role will report directly to the Audience Development Manager and support the advocacy of established KPIs in shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. In this role you will contribute directly to elevating our insights across earned, owned and user-generated social content for multiple franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.

Responsibilities:

• Own focused reporting across major release roadmap moments
• Regularly construct and maintain advanced Boolean topic queries
• Design, build and maintain social data dashboards
• Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
• Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
• Establish and maintain knowledge of current franchise communities
• Establish and maintain knowledge of content cycles (patches, expansions, major beats)