Marketing Coordinator - Retail

Aventura Mall

Tallahassee, FL

JOB DETAILS
SKILLS
Billing, Brand Marketing (Branding), Budget Management, Budgeting, Communication Skills, Consumer Branding, Content Management Systems (CMS), Cross-Functional, Customer Acquisition, Customer Experience, Customer Relations, Customer/Client Research, Data Quality, Detail Oriented, Documentation, Email Marketing, Email Promotions, Engagement Marketing, Expense Management, Expense Tracking, File Management, Finance, Hospitality and Tourism, Interpersonal Skills, Loyalty Programs, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Strategy, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multitasking, Online Communications, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Project/Program Coordination, Purchase Orders, Reporting Skills, Retail, Social Media Marketing, Time Management, Trademarks, Travel Industry, Website Management, Writing Skills
LOCATION
Tallahassee, FL
POSTED
Today

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.About the JobMarketing Coordinator – Retail supports the planning, coordination, and execution of key marketing programs for the shopping center, with a focus on digital marketing, retail engagement, customer experience, and property initiatives. Reporting to the SVP, Marketing, Sponsorship and Retail, this role will assist with the VIP program, stylist program, tourism program, digital platforms, retailer communications, and performance reporting. The ideal candidate is highly organized, detail-oriented, digitally savvy, brand-minded, and comfortable supporting multiple priorities across internal teams, retailers, partners, vendors, and agencies.What You DoMarketing Coordination & Program SupportAssist with the coordination and execution of marketing initiatives that support retail engagement, customer acquisition, traffic, and brand awareness for the shopping centerMaintain timelines, organize deliverables, and support cross-functional coordination for key marketing initiatives across digital, retail, VIP, stylist, and tourism programsWork with internal stakeholders, retailers, agencies, and vendors to help ensure programs are executed on time, on brand, and aligned with business prioritiesVIP Program ManagementAssist with the ongoing administration and growth of the VIP program, including member engagement, communications, benefits, and retailer participationMaintain accurate program data and help track performance, customer engagement, participation trends, and opportunities for improvementCollaborate with retailers, concierge teams, and internal partners to strengthen the VIP experience and ensure a high level of service and brand consistencyDigital Marketing & Online PresenceSupport updates across the shopping center website, digital directories, digital screens, Google Business profiles, property listings, and other customer-facing digital platformsCoordinate digital marketing campaign updates, website content, retailer promotions, email communications, and online customer touchpoints to ensure information is accurate, timely, and aligned with brand standardsMonitor digital performance, customer engagement, and online visibility to identify opportunities to improve the digital customer experienceServe as a support contact for retailers, assisting with promotion submissions, content needs, program participation, and timely communication of marketing opportunitiesPartner with leasing, operations, concierge, and marketing teams to ensure retailer initiatives are represented accurately across digital and customer-facing channelsMaintain strong retailer relationships and help identify opportunities to highlight retail tenants through digital, VIP, stylist, and tourism-focused initiativesStylist Program SupportSupport the development, coordination, and growth of the stylist program, including stylist relationships, retailer participation, and program communicationsTrack program activity, engagement, and retailer feedback to help evaluate performance and identify opportunities for continued growthTourism Program SupportSupport tourism marketing initiatives that position the shopping center as a destination for domestic and international visitorsCoordinate with tourism partners, hotels, destination marketing organizations, retailers, and internal teams to support program visibility and guest engagementAssist with tracking tourism-related activity, partner opportunities, customer insights, and program performance to help inform future strategyCross-Functional CollaborationCollaborate with leasing, operations, concierge, finance, marketing, retailers, vendors, freelancers, agencies, and tourism partners to support strategic marketing prioritiesFacilitate clear communication across teams to ensure alignment, timely execution, and a consistent customer experienceSupport vendor and agency coordination, including timelines, deliverables, approvals, and follow-upsContent & Brand CommunicationsCoordinate content for digital campaigns, website updates, retailer promotions, email marketing, tourism initiatives, VIP communications, and stylist program materialsEnsure all marketing communications are consistent with the shopping center's brand voice, customer experience standards, and business objectivesCollaborate with internal teams, retailers, agencies, and creative partners to support the development of marketing materials and campaign assetsReporting, Analytics & Budget CoordinationTrack and organize performance data related to digital marketing, VIP engagement, stylist program activity, tourism initiatives, retailer participation, traffic insights, and key business metricsPrepare reports, presentations, and program recaps that summarize performance, insights, and recommended next stepsSupport budget tracking, invoice processing, purchase orders, and spend management to ensure accuracy and alignment with approved budgetsDocumentation & Asset ManagementMaintain organized records of property profiles, access credentials, trademarks, retailer assets, tourism materials, program documentation, and marketing assetsTrack vendor contacts, agency resources, partner information, and key program details to ensure documentation is current and accessibleSupport overall project documentation, digital asset organization, and file management practicesThis job description does not imply that the listed duties are the only responsibilities to be performed by the employee in this position. Employees may be required to carry out other job-related tasks assigned by their supervisor or management.What You Bring to the TableBachelor's degree in Marketing, Communications, Business, Hospitality, Retail, or related field preferred1–3 years of experience in marketing, digital marketing, retail marketing, hospitality, tourism, shopping center marketing, or lifestyle brand marketingWorking knowledge of retail marketing, customer engagement, loyalty/VIP programming, and brand communications preferredStrong organization and coordination skills with attention to detail and the ability to manage multiple priorities simultaneouslyStrong interpersonal and communication skills, with the ability to work cross-functionally with retailers, vendors, agencies, partners, and internal stakeholdersComfort reviewing performance data, preparing recaps, and identifying opportunities to improve marketing programs and customer engagementProficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook; familiarity with marketing platforms, content management systems, email marketing tools, and social/digital platforms preferred#J-18808-Ljbffr

About the Company

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Aventura Mall