Marketing Coordinator

Smile Brands is one of the largest providers of dental support services in the United States, proudly supporting 600+ affiliated practices across 30 states. Known for its award‑winning culture, Smile Brands has been recognized as a Best Place to Work by Glassdoor, Comparably, the Stevie® Awards, and more. Our mission is simple: Deliver Smiles for Everyone®—and that includes our team.

TLC for Smiles is a growing, community‑focused dental practice specializing in pediatric dentistry and orthodontics—including braces and Invisalign—for patients of all ages, with general dentistry services for adults.

We’re seeking a Marketing Coordinator to support our TLC for Smiles locations by driving local growth through community engagement, event marketing, and digital outreach. This role is ideal for someone who enjoys being out in the community, building relationships, and seeing the direct impact of their marketing efforts.

Community & Growth Marketing

• Analyze the local marketplace to identify key target audiences and growth opportunities for TLC for Smiles
• Develop and execute outreach strategies to engage schools, daycares, PTAs, after‑school programs, extracurricular organizations, mom groups, gyms, medical spas, plastic surgeons, and other referral partners
• Plan, organize, and represent TLC for Smiles at community events, school fairs, and local activities, including setup and breakdown
• Create and manage community marketing routes, schedules, and recurring outreach plans
• Partner with office leadership to coordinate staff participation for events and community initiatives

Brand & Promotional Support

• Design and coordinate marketing placements such as school yearbook ads, folders, banners, flyers, and event signage
• Manage ordering and inventory of business‑to‑business marketing materials including toothbrush kits, pouches, brochures, business cards, and promotional swag
• Ensure TLC for Smiles is professionally and consistently represented across all offline marketing efforts

Digital & Reputation Marketing

• Own day‑to‑day digital marketing efforts, including email and SMS campaigns
• Monitor, respond to, and engage with patients on Google, Yelp, and social media platforms
• Oversee social media content creation and posting (primarily Google and Facebook)
• Serve as the primary liaison with digital advertising vendors to support new patient acquisition

Tracking, Reporting & Administration

• Track and update referral activity and referral sources, including pediatric and orthodontic new patients
• Document daily marketing activity, events, and outreach results (contacts, materials distributed, engagement outcomes, and patient conversions)
• Evaluate marketing systems and pull key performance indicator reports
• Maintain and update marketing calendars, including Google and Eaglesoft calendars for both locations
• Track marketing expenses and reconcile monthly submissions

• 1 year + experience in marketing, community outreach, or event coordination
• Ability to commute locally and attend events, including some evenings and weekends
• Strong working knowledge of Microsoft Office applications
• Comfortable creating content and engaging across social media platforms
• Organized, proactive, and comfortable working independently in the field

• Prior experience working in a dental or medical office is a plus 

Benefits are determined by employment status/hours worked and include paid time off (“PTO”), health, dental, vision, health savings account, telemedicine, flexible spending accounts, life insurance, disability insurance, employee discount programs, pet insurance, and a 401k plan. 

Smile Brands supports over 650 affiliated dental practices across 28 states all focused on a single mission of delivering Smiles For Everyone!® Smiles for patients, providers, employees, and community partners. Everyone. Our growing portfolio of affiliated dental brands and practice models range from large regional brands to uniquely branded local practices. This role is associated with the affiliated dental office listed at the top of the job posting on our career site.

Smile Brands Inc. and all Affiliates are Equal Opportunity Employers. We celebrate diversity and are committed to providing an inclusive workplace for all employees. We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, creed, gender (including gender identity and gender expression), religion, marital status, registered domestic partner status, age, national origin, ancestry, physical or mental disability, sex (including pregnancy, childbirth, breastfeeding or related medical condition), protected hair style and texture (The CROWN Act), genetic information, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. If you would like to request an accommodation due to a disability, please contact us at careers@smilebrands.com