Marketing Coordinator - College of ACES, University of Illinois Extension

Duties & Responsibilities

• Creates, develops, organizes, and disseminates innovative marketing materials for various channels, including writing and/or designing marketing communication materials for and across the Unit 6. Materials include, but are not limited to, newsletters, emails, blog posts, digital signage, brochures/flyers, social media graphics, web content, signage, and annual reports in compliance with the Extension MarCom state team.
• Weekly marketing updates.
• Define publicity goals, analyze metrics, and prepare regular, timely marketing campaign reports, including print, digital, and social performance metrics in cooperation with the Digital Strategy Coordinator; develop appropriate reporting mechanisms to facilitate easy and regular, actionable analysis of tactical performance.
• Participate in and prepare marketing and communications training sessions for colleagues throughout the organization related to publicity and publication management.
• Assists in researching, creating, and executing strategic marketing and communications plans for individual programs, while increasing their brand awareness, in alignment with unit marketing campaigns in compliance with the Extension MarCom state team.
• Provides quality assurance on marketing materials, including copyediting and checking proofs during production stages, and reviews the quality of final products in compliance with the Extension MarCom state team.
• Contributes, as part of a team, to the maintenance of the Unit''s social media presence, including content creation, scheduling, and publishing in compliance with the Extension MarCom state team.
• Tracks and analyzes the Unit 6 website and social media statistics for optimization; measures social media analytics; reports and recommends changes in social media strategy; and provides counsel to the Unit 6 educator teams.
• Develops and manages databases for data collection, analysis, reports, and grants; oversees the collection of data for reporting purposes and prepares periodic reports; formulates, monitors, and regularly reports on the marketing budget; assists in writing grant proposals.
• Helps with oversight of marketing-related equipment (camera, banners, tablecloths, and other promotional materials, etc.).
• Comply with all University of Illinois Extension Affirmative Action/Equal Opportunity policies and guidelines; assists Unit staff with data collection for Affirmative Action, Gender, and Targeted reports. • Performs other related duties as assigned.