Marketing Coordinator

Marketing Coordinator

Job Description

Reporting Relationship: Reports to Marketing Manager and VP of Sales & Marketing

Summary: This individual will be responsible for supporting and executing the strategy for the Carolina Sales and Marketing Department through the creation of visual content, social media management, and providing marketing support to the VP of Sales and Marketing, Marketing Manager, and Regional Marketing Team.

Essential Duties and Responsibilities

• Visit Shea Carolina communities to capture content for social posts, blogs, emails, and website
• Attend division/community events to capture video and photography (weekends and evenings occasionally)
• Utilize video and photo editing software to create content to be utilized on social media, website, and for any other promotional activities
• Utilize a content scheduling platform to automate social postings
• Execute graphic design for the creation of marketing collateral including, but not limited to, digital and print assets, sales office collateral, emails, website, etc.
• Assist in scheduling photography and videography services for the Division.
• Maintain marketing asset databases by uploading and organizing files for all marketing campaigns, resources, and key assets on SharePoint and within the corporate Digital Asset Manager (DAM).
• Attend all marketing team meetings to keep abreast of current information and report on specific projects that Marketing Coordinator may be working on.
• Coordinate with Community Representatives, Field Managers, Warranty Specialists, etc. to film content on site
• Manage social media platforms by maintaining timely response to tags, shares, mentions, and incoming messages
• Monitor social media trends and competitor pages to ensure Shea Homes Carolina remains competitive on social platforms
• Leverage social media to help foster relationships with local businesses and realtors in efforts to generate community engagement and local partnerships
• Meaningful participation in social media strategy conversations within the marketing department
• Develop strong knowledge base of Shea products and unique features to highlight key features in content

Knowledge/Experience

• Bachelor's degree in marketing, Communications, or art design. Or equivalent combination of education and experience preferred.
• Must have strong Graphic Design experience (please provide portfolio).
• 2 years of Marketing experience preferred.
• Knowledge of the home building and real estate industries a plus.

Skills/Abilities

• Understanding of the role of social media in an overall marketing strategy
• Experience managing social media platforms for businesses
• Self-starter, proactive approach with productive work ethic; good attendance, few errors or repetition, good work quantity and quality, positive contributor
• Ability to work successfully in a team environment, strong people skills required, works well with others
• Innovation; seeks new opportunities and growth challenges, contributes ideas, helps resolve problems, looks for and develops cost savings measures, and develops new procedures and methods
• Honesty; being truthful and trustworthy, doing what needs to be done and what is right, being fair and objective, having personal integrity and treats others in a mature, responsible manner
• Loyalty; having commitment toward the goals of the organization, the nature of the business, respecting its efforts, defending its good name, giving the job the best effort and sincerity
• Initiative; ability to think, work and make independent decisions based on sound judgment
• Demonstrated high level of proficiency in PC technology, and all MS Office applications as well as PowerPoint, SharePoint, Salesforce, CMS, Basecamp. Training provided as needed.
• Demonstrated high level of proficiency in Adobe Creative Suite, Canva, or other editing software application
• Experience and high competency with graphic design
• Excellent written and verbal communications skills
• Understanding of basic marketing principles
• Must possess a strong internal/external customer service orientation and commitment
• Excellent time management, organizational and follow-up skills
• Ability to manage competing priorities and assignments
• Must be able to consistently achieve high work standards
• Flexibility and adaptability to rapid change
• Enthusiastic, people person with ability to interact effectively across different mindsets and work styles.
• Attendance required at some key, high-profile weekend and evening events

Professional Performance Standards

Responsible and accountable for executing the specific responsibilities listed above in complete conformance with goals, expectations and schedule commitments of the Division.

Physical Demands in the work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to talk and hear. The associate frequently is required to walk and sit, and occasionally is required to stand. The associate must occasionally lift and/or move up to approximately 25 pounds.

The noise level in the work environment is usually quiet to moderate.

Shea Homes Carolina Communities is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

EOE/M/F/D/V