Marketing Content & Brand Specialist

Marketing Content & Brand Specialist

Irving, TX

Operations /

Hybrid

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About Wellfit:

Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth. As Wellfit continues to scale, we are investing in a stronger brand presence, more consistent marketing execution, and more creative ways to communicate our value to the market. We are looking for a highly creative, resourceful, and AI-enabled Marketing Content & Brand Specialist to help bring that vision to life.

About the Role:

The Marketing Content & Brand Specialist will own the day-to-day execution of Wellfit's marketing content, collateral, social media, website content updates, and event marketing support. This is a hands-on creative role for someone who can take ideas and turn them into compelling content quickly. The right person will be comfortable writing blogs, creating social posts, refreshing sales collateral, supporting trade show materials, coordinating marketing assets, and using modern AI tools to move faster without sacrificing quality. This role is ideal for someone who understands B2B marketing, knows how to create content that drives brand awareness and sales engagement, and has the creative instincts to make Wellfit's message stand out in a crowded market.

What You'll Do:

Content Creation & Brand Storytelling

• Create compelling B2B marketing content that communicates Wellfit's value to providers, partners, payors, and other business decision-makers.
• Write and publish monthly blog content focused on topics such as dental office growth, patient financing, payment solutions, membership plans, provider education, and industry trends.
• Develop copy for sales collateral, brochures, flyers, trade show materials, website pages, emails, and social posts.
• Help translate complex product and fintech concepts into clear, engaging, and marketable messaging.
• Bring creative ideas forward that help Wellfit sound sharper, more modern, and more memorable.

Social Media Ownership

• Own and manage Wellfit's presence across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Create and schedule social media content that supports brand awareness, product education, event promotion, and customer engagement.
• Develop hooks, captions, visuals, and short-form content that catch attention while staying aligned with Wellfit's professional B2B audience.
• Monitor engagement, performance, and opportunities to improve content quality over time.
• Bring a fresh, creative, and socially fluent perspective to how Wellfit shows up online.

Website Content & SEO Support

• Partner with internal stakeholders to keep Wellfit's website content current, accurate, and aligned with new product releases.
• Identify outdated content, missing product information, broken links, and opportunities to improve the site experience.
• Support basic website content updates, SEO optimization, metadata improvements, and blog publishing.
• Help ensure new offerings such as ACH, Pinless Debit, Plans, or other product launches are properly reflected on the website.
• Work with external partners or internal teams when more technical website updates are needed.

Marketing Collateral & Sales Enablement

• Create and refresh sales materials, product flyers, brochures, one-pagers, customer-facing assets, and trade show materials.
• Maintain organized files of approved collateral, source artwork, PDFs, and vendor information.
• Help ensure Wellfit has the right marketing materials available for sales conversations, customer meetings, conferences, and partner events.
• Track inventory of printed materials and coordinate reorders before supplies run low.
• Partner with Sales, Operations, Product, and leadership to make sure collateral supports current business priorities.

Event & Trade Show Marketing Support

• Support trade show preparation by coordinating booth materials, collateral, shipping, inventory, and vendor communication.
• Help ensure event materials arrive on time and are aligned with the audience, product focus, and Wellfit brand.
• Coordinate with booth logistics partners, print vendors, and internal stakeholders as needed.
• Create event-specific flyers, handouts, signage, and promotional materials.
• Bring structure and consistency to a process that currently requires too much last-minute coordination.

AI-Enabled Marketing Execution

• Use tools such as Claude, ChatGPT, Canva, design platforms, video tools, and other AI-enabled systems to create, iterate, and improve marketing content quickly.
• Help Wellfit bring more marketing work in-house by using AI tools to improve speed, quality, and cost efficiency.
• Create scripts, voiceover content, product demo support materials, short videos, or other multimedia assets as needed.
• Stay curious about new tools and workflows that can make marketing execution faster, sharper, and more scalable.

What We're Looking For:

• 2+ years of experience in marketing, content creation, social media, brand marketing, communications, or a related role.
• Experience creating B2B marketing content, ideally for healthcare, fintech, payments, SaaS, dental, or another business-focused industry.
• Strong writing skills with the ability to create blogs, social posts, product copy, collateral, and customer-facing messaging.
• A creative portfolio that may include blogs, social media posts, short-form content, collateral, campaigns, videos, or other marketing assets.
• Comfort using AI tools to accelerate content creation, editing, design, research, and marketing execution.
• Strong understanding of social media platforms, especially LinkedIn, and how to create content for a business audience.
• Ability to balance creativity with professionalism, brand consistency, and business outcomes.
• Strong organizational skills and the ability to manage collateral, vendors, timelines, files, and marketing inventory.
• Ability to work independently, take ownership, and move projects forward without heavy hand-holding.
• A sharp eye for messaging, design, tone, and audience fit.

Nice to Have:

• Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
• Experience with SEO, blog strategy, metadata, website content management, or CMS tools.
• Experience creating or managing LinkedIn content for a company or executive brand.
• Experience with Canva, Adobe Creative Suite, Figma, Camtasia, video editing tools, or similar platforms.
• Experience supporting trade shows, conferences, event logistics, or printed collateral.
• Experience creating product demo scripts, short videos, voiceover content, or customer education materials.
• A personal or professional social media presence that demonstrates strong content instincts, engagement, creativity, or storytelling ability.

Who Thrives Here:

• You are creative, energetic, and comfortable bringing new ideas to the table.
• You are not waiting for an agency or outside partner to do every small task.
• You know how to use AI tools, but you still bring taste, judgment, and brand sense.
• You understand that B2B content still needs to be interesting, clear, and memorable.
• You can create content that drives attention without becoming gimmicky or off-brand.
• You are organized enough to track collateral, deadlines, vendors, and event materials.
• You enjoy taking ownership and making things better, cleaner, and more consistent.
• You are comfortable working in a fast-moving company where priorities can shift and execution matters.

Why This Role Matters:

• Wellfit has historically relied on outside marketing partners for many content, social, website, and collateral needs. As modern tools make high-quality marketing execution faster and more accessible, we are looking to bring more ownership in-house.
• This role will help Wellfit improve brand consistency, move faster, reduce unnecessary dependency on external agencies, and create stronger content that supports sales, customer engagement, product launches, and market awareness.
• This is a high-impact opportunity for someone who wants to own real marketing execution, build a stronger brand voice, and help shape how Wellfit shows up in the market.

Why Wellfit

• Make an Impact: Your work will directly strengthen the reliability of a fast-growing healthcare fintech platform supporting 1,100+ offices and $1.5B+ in annual transactions.
• Build and Own: This is a high-impact role where you will help shape how we monitor, operate, and scale production systems.
• Work Flexibly: Hybrid model based in Dallas with 3 days per week in office.
• Comprehensive Benefits: Full medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.
• Fast-Growth Environment: A rare opportunity to grow with a profitable startup on a national trajectory.

$92,000 - $105,000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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