Marketing Communications Specialist, Consultant

Blue Cross and Blue Shield Association

Oakland, CA

JOB DETAILS
SKILLS
Analysis Skills, Atlassian JIRA, Business-to-Business (B2B), Communication Skills, Consulting, Continuous Improvement, Cross-Functional, Customer Experience, Customer Retention/Renewal, Customer Satisfaction, Detail Oriented, Documentation, Event Management, Health Plan, Leadership, Legal, Mail Processing, Maintain Compliance, Market Segmentation, Marketing, Marketing Communications, Microsoft Excel, Microsoft PowerPoint, Microsoft SharePoint, Microsoft Word, Organizational Skills, Performance Analysis, Performance Metrics, Printing, Process Improvement, Production Control, Project/Program Management, Regulations, Reporting Dashboards, Risk Analysis, Risk Management, Sales Operations, Sales Support, Standards Development, Time Management, Vendor/Supplier Management
LOCATION
Oakland, CA
POSTED
17 days ago

Your Role

The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on-brand, and support a quality member experience. The Marketing Communications Consultant will report to the Sr Manager - Marketing, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

  • Requires a bachelor''s degree in a related field such as communications or business and/or equivalent combination of education and experience
  • Requires at least 7 years of prior relevant experience in communications including within a highly regulated industry
  • Requires experience with project management and organizational skills with attention to details and deadlines
  • Demonstrated experience managing vendors and complex cross-functional workflows
  • Exceptional written communication with the ability to synthesize technical, legal, and operational information quickly and accurately and adapt tone for diverse audiences
  • Experience navigating ambiguity and responding effectively to complex operational issues
  • Strong analytical skills and use of data to drive decisions
  • Able to apply critical thinking with a customer-vantage point, optimizing business processes while meeting regulatory, legal and legislative requirements
  • Able to use advanced features of Excel, PowerPoint, and Word
  • Jira, Workfront, and SharePoint experience preferred
  • Health plan experience strongly preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

#LI-AD3

Your Work

In this role, you will:

  • Develop and oversee member-facing content and materials that supports an Event Responsive Communication strategy
  • Manage print production for Event Responsive Communications large member mailings, overseeing processes, production calendars, identifying dependencies, risks, and solutions
  • Collaborate with sales, operations, compliance, legal, product, digital teams, and print vendors to ensure accurate, timely, and compliant communications
  • Maintain and manage a centralized dashboard of regulations, tracking impacts to member communications, and project deliverables
  • Support and track sales teams' inquiries related to the impact of regulations for specific customer segments
  • Distill regulatory and business requirements quickly and convert them into actionable communication strategies
  • Develop and maintain standardized templates, workflows, and documentation to drive consistency across lines of business
  • Proactively identify compliance, reputational, and member abrasion risks and implement mitigation strategies
  • Monitor communications' performance metrics (timeliness, accuracy, complaints, etc.) and drive continuous improvement

Your Work

In this role, you will:

  • Develop and oversee member-facing content and materials that supports an Event Responsive Communication strategy
  • Manage print production for Event Responsive Communications large member mailings, overseeing processes, production calendars, identifying dependencies, risks, and solutions
  • Collaborate with sales, operations, compliance, legal, product, digital teams, and print vendors to ensure accurate, timely, and compliant communications
  • Maintain and manage a centralized dashboard of regulations, tracking impacts to member communications, and project deliverables
  • Support and track sales teams' inquiries related to the impact of regulations for specific customer segments
  • Distill regulatory and business requirements quickly and convert them into actionable communication strategies
  • Develop and maintain standardized templates, workflows, and documentation to drive consistency across lines of business
  • Proactively identify compliance, reputational, and member abrasion risks and implement mitigation strategies
  • Monitor communications' performance metrics (timeliness, accuracy, complaints, etc.) and drive continuous improvement

About the Company

B

Blue Cross and Blue Shield Association

At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.
COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Insurance
WEBSITE
https://www.bcbs.com/about-us/careers