The Marketing Intelligence Analyst supports the Performance Marketing team by enabling data-driven decision-making and scalable campaign analysis.
Responsibilities include managing end-to-end list workflows, executing audience segmentation, performing data QA, and creating visualizations to monitor performance and operational trends.
The role involves cleaning and validating datasets, developing measurement frameworks, and participating in matchback exercises to assess marketing impact.
Qualifications include a bachelor's degree, 1-4 years of data analysis experience, proficiency in Excel, SQL, and data visualization tools, with familiarity with Python or R a plus.
Strong attention to detail, communication skills, and curiosity are essential.
Location is hybrid, with 2-3 days onsite in select offices.