Marketing & Communications Manager The Marketing & Communications Manager is responsible for leading the execution of Ryan Fireprotection’s marketing and communication strategy across all divisions and locations. This role manages the day-to-day operations of the Marketing & Communications team, ensuring that initiatives are aligned, prioritized, and delivered at a high level. This position serves as the bridge between strategy and execution, translating company goals into actionable marketing plans while supporting and developing a team of marketing professionals. The Marketing & Communications Manager ensures consistency in messaging, strengthens brand presence, and drives digital performance to support both construction and service growth. Key Responsibilities Team Leadership & Development - Lead and develop the Marketing & Communications team, including the Senior Marketing Specialist and Senior Digital Communications Specialist
- Provide clear direction, priorities, and feedback to ensure high-quality output across all marketing and communication efforts
- Conduct regular 1:1 meetings, support professional growth, and ensure team accountability
- Foster a collaborative, high-performing team environment
Marketing Execution & Oversight - Oversee the execution of marketing initiatives across all divisions, ensuring alignment with company goals and priorities
- Review and approve marketing materials, campaigns, and communications to maintain quality and consistency
- Ensure all deliverables meet brand standards and are completed on time
Digital Strategy & Performance - Lead digital marketing strategy across all channels, including website, SEO, paid advertising, and social platforms
- Oversee development and execution of strategic advertising campaigns designed to increase market visibility, lead generation, and brand awareness
- Optimize performance across SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to improve visibility in both search engines and AI-driven platforms
- Identify opportunities to improve online presence, search rankings, and digital engagement across all markets
- Ensure digital efforts are aligned with regional capabilities, service offerings, and growth priorities
Sales & Business Development Support - Ensure the team is effectively supporting sales and business development efforts with tools, campaigns, and event coordination
- Oversee marketing involvement in trade shows, customer events, and Lunch & Learn programs
- Identify opportunities to better support revenue growth through marketing initiatives
Brand & Messaging Consistency - Maintain consistency in Ryan Fireprotection’s brand, voice, and messaging across all platforms and materials
- Ensure alignment across internal communications, external marketing, and regional initiatives
- Protect and strengthen the company’s brand reputation
Cross-Functional Collaboration - Work closely with regional leadership, sales, operations, and HR to align marketing efforts with business priorities
- Ensure digital targeting and campaign strategies reflect location-specific services, capabilities, and growth goals
- Act as the primary point of coordination between departments and the Marketing & Communications team
- Ensure clear communication and visibility of marketing initiatives across the organization
Process & Performance Management - Establish and refine processes to improve efficiency, consistency, and scalability within the department
- Monitor team performance and ensure accountability across all responsibilities
- Identify opportunities to improve workflows, tools, and overall execution
Qualifications - 7+ years of experience in marketing, communications, or a related field
- Proven experience leading and developing a team
- Strong background in digital marketing strategy, SEO, paid advertising, and performance optimization
- Experience developing and managing multi-channel marketing campaigns
- Ability to analyze performance data and translate insights into actionable strategy
- Experience supporting sales and business development efforts
- Excellent communication, organization, and leadership skills
Requirements - Candidates must possess and maintain a valid driver's license. The ability to drive to job sites / work locations may be a requirement of this position. A motor vehicle record (MVR) check will be conducted as part of the hiring process.
- Employment is contingent upon successful completion of a background check.
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