General Function: The primary function of this position will be to direct all marketing and communications for the BGCPBC. To generate fundraising income through campaigns targeting foundations, corporate groups, and individual donors within the community. Develop and execute a publicity campaign to increase organizational awareness and enhance image, manage the community relations program, ensuring full public awareness and support of the Club’s mission. Responsible for developing, coordinating and supervising community fundraising for the Clubs, including back to school drives, day for kids, youth of the year, share a haircut, etc. Oversee all special event public relations, including finalizing all press releases, distributing, advertising schedule, coordinating media on site and prior to events. Essential Functions: • Write, edit, distribute news releases (including overseeing all special events communications) • Responsible for development and distribution of community outreach communications • Responsible for ALL copywriting and communications within organization, including award nominations, scripts, speeches, verbiage, etc. • Responsible for all internal communication • Cultivate media partners, maintain working relationship with all press representatives • Develop and executive a publicity campaign to include television, radio, newspaper, billboards, speakers bureau, newsletter and other promotional materials • Create, design, edit, print and distribute the organization’s newsletter on a bi-annual basis and annual report • Recruit members and manage the organizations marketing committee • Manage daily upkeep of current website including SEO, meta-tags, graphic design when necessary creating rotators and CTA’s • Develop and manage all email marketing on a weekly basis to include special events, fundraising and Club activities • Develop social media plan and execute across all platforms • Oversee all print advertising, including designing /managing brand when necessary • Maintain media contact database and relationships with media contacts • Responsible for photo and video management and production at all Club functions and events • Develop a comprehensive press kit from year to year • Develop all marketing collateral material and manage all branding graphic standards from BGCA • Participate in all appropriate BGCA marketing campaigns, including Great Futures, etc. • Coordinate production and use of marketing collateral for fairs, conferences and meetings • Maintain marketing, PR files, press books and clippings • Create and oversee production of annual fundraising direct mail and other marketing campaigns, to include summer, holiday, back to school, Great Give Campaign • Increase visibility of Club services, programs, activities and maintain good public relations with donors and prospects • Manage all crisis PR situations • Maintain verbal and written contact with President/CEO, VP, Board of Directors, staff and volunteers for the purpose of exchange of information and to coordinate activities • May be asked to assist at special events.
General Function: The primary function of this position will be to direct all marketing and communications for the BGCPBC. To generate fundraising income through campaigns targeting foundations, corporate groups, and individual donors within the community. Develop and execute a publicity campaign to increase organizational awareness and enhance image, manage the community relations program, ensuring full public awareness and support of the Club’s mission. Responsible for developing, coordinating and supervising community fundraising for the Clubs, including back to school drives, day for kids, youth of the year, share a haircut, etc. Oversee all special event public relations, including finalizing all press releases, distributing, advertising schedule, coordinating media on site and prior to events. Essential Functions: • Write, edit, distribute news releases (including overseeing all special events communications) • Responsible for development and distribution of community outreach communications • Responsible for ALL copywriting and communications within organization, including award nominations, scripts, speeches, verbiage, etc. • Responsible for all internal communication • Cultivate media partners, maintain working relationship with all press representatives • Develop and executive a publicity campaign to include television, radio, newspaper, billboards, speakers bureau, newsletter and other promotional materials • Create, design, edit, print and distribute the organization’s newsletter on a bi-annual basis and annual report • Recruit members and manage the organizations marketing committee • Manage daily upkeep of current website including SEO, meta-tags, graphic design when necessary creating rotators and CTA’s • Develop and manage all email marketing on a weekly basis to include special events, fundraising and Club activities • Develop social media plan and execute across all platforms • Oversee all print advertising, including designing /managing brand when necessary • Maintain media contact database and relationships with media contacts • Responsible for photo and video management and production at all Club functions and events • Develop a comprehensive press kit from year to year • Develop all marketing collateral material and manage all branding graphic standards from BGCA • Participate in all appropriate BGCA marketing campaigns, including Great Futures, etc. • Coordinate production and use of marketing collateral for fairs, conferences and meetings • Maintain marketing, PR files, press books and clippings • Create and oversee production of annual fundraising direct mail and other marketing campaigns, to include summer, holiday, back to school, Great Give Campaign • Increase visibility of Club services, programs, activities and maintain good public relations with donors and prospects • Manage all crisis PR situations • Maintain verbal and written contact with President/CEO, VP, Board of Directors, staff and volunteers for the purpose of exchange of information and to coordinate activities • May be asked to assist at special events.
Skills/Knowledge Required: • Bachelor’s degree from an accredited college of university, preferably in Public Relations, Journalism, Mass Communication or Marketing or equivalent experience. • A minimum of 2 years work experience in marketing, communications or public relations, preferably in the not-for-profit sector. • Well-developed written and verbal communication skills (including editing skills). • Demonstrated ability to develop marketing and PR material and knowledge of print production process, graphic design and social media. • Experience in WordPress, Photoshop, InDesign and Direct Mail Campaigns. • Knowledge and experience with Survey Monkey and Mail Chimp. • Social media savvy: Facebook, Twitter, LinkedIn and YouTube. • Highly organized, able to multi-task and consistently meet deadlines. • Excellent interpersonal skills and the ability to work well with all types of people. • Ability to establish and maintain effective working relationships with Club staff, Board members, volunteers, community groups, and other related agencies. • Valid Florida’s drivers license with safe driving record. Physical Requirements/Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Frequently required to stand; walk; use hands to finger; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. • Occasionally required to sit. • Frequently lift and/or move up to 10 pounds. • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Effect on End Result: To assure the Boys & Girls Clubs have well defined and coordinated marketing and communications program, a wide range of special fund raising events and maintains a good image within the community. Disclaimer: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. PLEASE SEND RESUME AND SALARY REQUIREMENTS TO HR@BGCPBC.ORG
Skills/Knowledge Required: • Bachelor’s degree from an accredited college of university, preferably in Public Relations, Journalism, Mass Communication or Marketing or equivalent experience. • A minimum of 2 years work experience in marketing, communications or public relations, preferably in the not-for-profit sector. • Well-developed written and verbal communication skills (including editing skills). • Demonstrated ability to develop marketing and PR material and knowledge of print production process, graphic design and social media. • Experience in WordPress, Photoshop, InDesign and Direct Mail Campaigns. • Knowledge and experience with Survey Monkey and Mail Chimp. • Social media savvy: Facebook, Twitter, LinkedIn and YouTube. • Highly organized, able to multi-task and consistently meet deadlines. • Excellent interpersonal skills and the ability to work well with all types of people. • Ability to establish and maintain effective working relationships with Club staff, Board members, volunteers, community groups, and other related agencies. • Valid Florida’s drivers license with safe driving record. Physical Requirements/Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Frequently required to stand; walk; use hands to finger; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. • Occasionally required to sit. • Frequently lift and/or move up to 10 pounds. • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Effect on End Result: To assure the Boys & Girls Clubs have well defined and coordinated marketing and communications program, a wide range of special fund raising events and maintains a good image within the community. Disclaimer: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. PLEASE SEND RESUME AND SALARY REQUIREMENTS TO HR@BGCPBC.ORG