The Marketing and Communications Coordinator plays a key role in shaping the visibility, voice, and audience engagement of the Maggie Allesee Department of Theatre and Dance. This position is responsible for planning and executing marketing and communications efforts that support student recruitment, audience development, and community connection. Working closely with faculty, staff, students, and college-level partners, the Marketing and Communications Coordinator ensures that all departmental messaging is clear, consistent, timely, and reflective of the department's artistic excellence college branding guidelines.
Marketing Strategy and Planning
Partner with the Director of Communication and Enrollment Management and Department Chair to develop, implement, and manage all departmental marketing initiatives, including execution of designated components of the departmental Marketing Plan.
Serve as the primary marketing lead for all production-related campaigns, including:
Season productions
The Companies (including Company One, To Sangana, and Motor City Cabaret)
Group sales marketing and outreach
Student Matinee campaigns
Creative and Content Development
Coordinate the development and distribution of print and digital marketing materials, including but not limited to:
Postcards and other print collateral
Playbills and production programs
Email communications and newsletters
Digital signage and paid advertising
Graphic design assets
Photography and video content
Social media platforms
Department website content and updates
Manage review processes, approvals, and sign-offs to ensure accuracy, consistency, and alignment with college and university brand standards.
Event and Academic Program Support
Collaborate with faculty to support marketing and promotional efforts for student-centered and academic events, including:
Recruitment support
Student Stage productions
Capstone projects
BFA Senior Showcase
Other annual or recurring departmental events
Partnerships and Collaboration
Coordinate partnership opportunities and share relevant information with appropriate internal partners, including:
Box Office
CFPCA communications team
Development and alumni engagement teams
Foster effective collaboration across units to support ticket sales, fundraising, new student recruitment and audience outreach goals.
Supervision and Team Management
Mentor student assistants and students enrolled in the undergraduate theatre management course, providing guidance, mentorship, and constructive feedback.
Oversee student marketing team members to ensure deadlines are met and materials are delivered on schedule.
Manage in-house student graphic designers and external vendors to ensure the timely production of high-quality, effective marketing materials.
Analytics and Assessment
Monitor and analyze campaign performance using website analytics, social media metrics, and other marketing data.
Use insights and data trends to inform strategy, improve outreach, and strengthen engagement across audiences.
Perform other related duties as assigned in support of departmental, college, and university objectives.
Wayne State University is a premier, public, urban research university located in the heart of Detroit where students from all backgrounds are offered a rich, high quality education. Our deep rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities preparing students for success in a diverse, global society.