Marketing Communications Coordinator

Job Summary

We are seeking a Marketing Communications Coordinator to join our corporate marketing and communications team in Attleboro, MA. This role involves close collaboration with communications, digital marketing, and business team members. The position supports the execution of marketing communications and digital marketing programs, with opportunities to assist onsite, corporate, and additional business teams as needed.

Responsibilities

• Support marketing communications plans for Automotive and Commercial Equipment businesses.
• Execute digital marketing programs across marketing automation, paid media, and SEO.
• Build, update, and maintain landing pages, forms, and basic segmentation in Pardot using established templates and documented processes.
• Perform QA checks for campaigns and assets, including links, forms, tracking, and routing.
• Support email sends, nurture programs, and basic performance reporting.
• Assist with day-to-day maintenance of paid search and video campaigns, including keyword updates, ad copy changes, and campaign QA.
• Monitor performance dashboards and flag trends or issues for review.
• Maintain lead and opportunity tracking lists to support reporting.
• Lead ongoing SEMrush maintenance and reporting.
• Support continuous website content updates based on predefined SEO recommendations.
• Audit existing content, track optimization status, and implement metadata and on-page updates in collaboration with the web team.
• Follow SEO and GEO/AEO best practices.
• Support content strategy and development by working with product experts, communications partners, and graphic designers for websites, email, and social media.
• Help maintain the marketing communications plan and content calendar.
• Assist with the development and updates of marketing collateral.
• Assist with customer marketing campaigns and event planning activities.
• Monitor and track delivery and impact of marketing and communications campaigns.
• Oversee, track, and report on regional marketing communications budget spend.
• Provide cross-functional coordination of marketing communications deliverables for specific projects and corporate initiatives.

Experience / Qualifications

• A university degree required (i.e., Bachelor's degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with the demonstrated ability to handle multiple competing tasks and demands.
• Strong communication skills; oral, written, and presentation.
• Strong organization, planning, and time management skills to achieve results.
• Strong personal and professional ethical values and integrity.
• Holds self-accountable to achieving goals and standards.
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel).
• Strong interpersonal and collaboration skills to work effectively with all levels of the organization, including suppliers and/or external customers.

Location

Attleboro, MA, known for its rich history and vibrant community, offers a great place to work and live, with convenient access to both urban and rural attractions.

Shift

1st