Marketing Campaigns Manager

Job Title

Marketing Campaigns Manager

Agency

Texas A&M Engineering

Department

Engineering Communications Group

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Why work for Texas A&M Engineering?

Engineering has been part of Texas A&M University since its opening in 1876 as the Agricultural and Mechanical College of Texas. Today, the College of Engineering is the largest college on the College Station campus with more than 25,000 engineering students enrolled in 15 departments. Its mission is to serve Texas, the nation and the global community by providing engineering graduates who are well-founded in engineering fundamentals, instilled with the highest standards of professional and ethical behavior, and prepared to meet the complex technical challenges of society.

As the research arm of Engineering, the Texas A&M Engineering Experiment Station (TEES) is a state agency within the Texas A&M University System with a mission to improve lives through basic and applied engineering research, workforce development and technology transition. Our collaborations with industry, academia and government provide cutting-edge solutions to global technical challenges.

We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of Respect, Excellence, Leadership, Loyalty, Integrity, and Service, by offering competitive salaries, an array of benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Marketing Campaigns Manager supports the development and execution of integrated marketing strategies and campaigns that elevate the reputation and visibility of Texas A&M Engineering. This role helps strengthen national and international awareness, deepen engagement with priority audiences, and ensure a cohesive brand presence across channels. Working in close partnership with internal teams and external agency partners, the Marketing Campaigns Manager helps translate strategic priorities into high-impact campaigns, creative storytelling, and measurable results.

Responsibilities:

40% Marketing Campaign Management

• Help develop and manage execution of comprehensive marketing campaigns to promote the key messages of the engineering enterprise with target audiences to achieve strategic objectives.
• Coordinate with internal stakeholders and external partners to develop high-quality campaign assets that inform, influence, and inspire target audiences.
• Activate campaigns across digital, social, print, and event platforms to maximize reach, relevance, and engagement.
• Monitor industry, marketing, and cultural trends to identify proactive opportunities and timely campaign moments.
• Contribute to the development and ongoing refinement of strategy, positioning, and messaging for Texas A&M Engineering.
• Participate in market research and trend analysis to identify opportunities, risks, and audience insights that strengthen positioning.

20% Creative Development

• Help shape creative direction for marketing initiatives, including messaging, visual identity alignment, and storytelling approach.
• Contribute to the development of multimedia content packages that support compelling, audience-centered narratives.
• Ensure creative deliverables align with strategy, reflect brand standards, and resonate with priority audiences.

20% Performance Management

• Establish measurable objectives and key performance indicators for marketing initiatives.
• Analyze campaign performance data and reports to inform decision-making.
• Optimize campaign strategy and tactics based on results, feedback, and evolving priorities.

Other Duties

• Supervision and management marketing content and digital advertising team.
• Assists Associate director with developing a comprehensive marketing strategy.
• Performs other duties as assigned.

What We Need:

• Bachelor’s degree in communications or equivalent combination of education and experience.
• Five years of related experience.

What Is Helpful:

• Degree in marketing, communications, business.
• Experience in marketing or strategic communications.
• Experience in campaign management, marketing or related role.
• Creative thinker with a keen eye for detail and design.
• Understanding of Texas A&M’s mission, values, and culture.

Knowledge, Skills and Abilities:

• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, social media, and content creation.
• Self-driven with strong written and verbal communication and presentation skills.
• Detail-oriented and able to manage shifting priorities.
• Ability to proactively recognize topical opportunities.
• Ability to multi-task and work cooperatively with others.

Work Location:

• Main Campus – College Station, TX.

About Engineering Communications:

Engineering Communications develops and implements communications and marketing plans focusing on key priorities of the engineering program as defined by the engineering leadership team. It also serves as a communications resource for many stakeholders and, as time allows, accommodates requests for assistance. An award-winning team of communications, marketing, graphic design, web, and public relations professionals, focuses on strengthening the brand and image of the Texas A&M University College of Engineering, Texas A&M Engineering Experiment Station, Texas A&M Engineering Program, Texas A&M University and The Texas A&M University System.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive medical insurance benefits through Blue Cross and Blue Shield of Texas and Prescription coverage by Express Scripts.
• Options for Vision, Dental, Life, and Long-Term Disability insurance.
• A defined benefit retirement plan with the Teacher Retirement System of Texas (TRS) with 8.25% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Generous paid time off with holidays, vacation and sick leave.
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance and Educational release time to further your academic pursuits.
• Access to Engineer Your Wellness programs that provide opportunities for employees to engage in health and fitness.
• Wellness release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Applications received by Texas A&M Engineering must have all required job application data entered.

Failure to provide all job application data could result in an invalid submission and a rejected application.

Compensation Philosophy:

• Recruit and retain a high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Recognize and reward exceptional performance based on individual and team contributions to the growth and success of Texas A&M Engineering.
• Offer total rewards through flexible benefits, professional development, and work-life balance. Maintain an equitable and transparent process for compensation decisions.
• Support, reinforce, and align compensation decisions with budgetary and financial strategies to ensure growth and sustainability.

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in delay of start date.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.