Marketing Campaign Coordinator

Hybrid - Primarily Remote

Must live within 2 hours of our corporate office in Dillsburg, PA.

Ability to travel on-site for team collaboration.

Presbyterian Senior Living is a mission-driven organization that lives our values of fostering teamwork, upholding integrity, embracing innovation and leading with compassion in all that we do. Our legacy of serving more than 6,000 older adults with respect and dignity for over 95 years supports our mission to promote wholeness of body, mind and spirit for all that live within our communities.

If you are compassionate, driven and enjoy working with an organization that is committed to valuing the diversity of all team members, one that offers a variety of schedules, career development, excellent benefit options, and more; PSL is for you! Whether you are a nurse, caregiver, culinary professional, maintenance worker or looking for a new career, we offer a wide range of career opportunities to fit your skills and interest.

The Marketing Campaign Coordinator is responsible for coordinating lead generation campaign execution and project management to enhance the efficiency and effectiveness of the Marketing Department. Serves as the primary coordinator of integrated marketing campaigns for Presbyterian Senior Living's network of senior living communities, with primary focus on Independent Living and care services along with cross-departmental support for HR recruitment and team member experience communications. Works to enhance efficiency and results through effective coordination across the internal marketing team, including creative, digital, and social/content, and select external agency and media partners. Leads the scheduling, placement, and coordination of traditional, digital, print, and direct mail advertising with considerations for campaign alignment, budgeting, and creative deliverables. Assists in shaping campaign messaging and adapting copy across channels and formats to ensure consistency and effectiveness. Supports the Marketing Department by monitoring, compiling, and analyzing marketing performance details of campaigns and synthesizing information through reports and summaries.

EDUCATION AND EXPERIENCE REQUIREMENTS: 

• Bachelor's degree in communications, marketing, advertising or related field with 4 or more years of corporate in-house or agency integrated marketing experience. Senior living or healthcare marketing experience preferred.
• Experience in project management platforms (Monday.com preferred) with demonstrated ability to manage timelines, multiple deliverables, and cross-functional coordination
• Campaign platform awareness including HubSpot for tracking traffic and conversions, and familiarity with CR systems and lead handoff workflows between marketing and sales
• Experience coordinating traditional, digital, print, and direct mail advertising including production timelines, print specs, and mailing coordination
• Strong written communication skills with the ability to shape and adapt copy and messaging across channels and formats
• Adobe Creative Cloud proficiency, ability to manipulate files, work on concepts, and support campaign adaptation across formats
• MS Office/Teams proficiency (Excel, Word, PowerPoint)

JOB ACCOUNTABILITIES:

• Coordinates integrated marketing campaigns across PSL's network of senior living communities with primary focus on the Independent Living and other service lines
• Assists in shaping lead nurturing sequences to move prospects through the sales funnel
• Applies campaign execution skills to HR recruitment contexts including organic social content sequencing and paid social post promotion
• Assists in shaping and adapting campaign messaging and copy across channels and formats
• Monitors lead flow from campaign sources through HubSpot to Aline CRM as a key indicator of campaign performance and quality
• Coordinates planned integrated marketing campaign deliverables and projects across PSL's network of senior living communities
• Manages project timelines, resources, and external agency and media partner coordination to ensure lead generation goals are met
• Coordinates workflow across internal marketing team including creative, digital, and social/content. Manages HR recruitment content requests through project management platform alongside campaign deliverables, including intake, timeline, and approval routing Maintains project documentation and stakeholder communication
• Schedules and coordinates advertising placements across traditional, digital, print, and direct mail channels, managing specs, production timelines, and deadlines in alignment with integrated campaign schedules
• Maintains cost tracking and invoice processing. Works with internal and external partners to ensure all channel deliverables land on time and in sequence to support multi-channel campaign cadence. Manages direct communication with publications and media outlets for placements outside of agency coordination
• Tracks integrated campaign performance against KPIs and lead generation goals in collaboration with the digital marketing manager
• Monitors lead flow from campaign sources through HubSpot to Aline CRM as a key performance indicator. Analyzes data to identify optimization opportunities. Reports on campaign effectiveness, ROI, and conversion metrics with actionable recommendations