Marketing & Brand Strategy Manager

About Us

HSM Company History  |  HSM HEART Company Values  |  Who is HSM to our customers?

Founded in 1944, HSM is a third generation, privately held company with a rich history of innovation and a commitment to our people. With 25 locations across the U.S. and corporate headquarters in Hickory, NC and Huntersville, NC, we specialize in manufacturing components for furniture, bedding, transportation, packaging, automotive, and healthcare industries. Our expertise also includes designing and building automated production machinery. HSM products from sofa springs to swimming pool noodles and bus seats, touch everyday life in countless ways.

At HSM, our success is built on our people. We foster a culture of teamwork, innovation, and shared success. If you’re looking for a meaningful place to grow and make an impact, we want to hear from you!

What You Will Do

As our Marketing & Brand Strategy Manager, you will lead and execute marketing communication initiatives that support business growth, customer engagement, product positioning, and brand visibility across multiple product categories and markets.

You’ll be a true player/coach — developing content, managing priorities, coordinating resources, and partnering closely with Sales, Engineering, Operations, Product Development, Quality, and Leadership teams.

In this role, you will:

• Develop and execute marketing communication strategies aligned with TSM’s business goals and growth priorities.
• Create compelling product messaging, customer-facing content, value propositions, and application-based storytelling.
• Translate technical manufacturing, engineering, and operational concepts into clear, customer-focused communications.
• Support product launches, customer programs, trade shows, industry events, digital campaigns, and branded initiatives.
• Build content across digital, print, video, presentation, social media, website, and sales enablement channels.
• Lead digital marketing efforts, including social media communication, website optimization, SEO support, digital branding, and campaign analytics.
• Develop case studies, brochures, customer presentations, executive presentations, trade show materials, and branded collateral.
• Coordinate photography, video production, editing, and visual storytelling efforts.
• Partner with cross-functional teams to understand customer pain points, market opportunities, competitive positioning, and product value drivers.
• Strengthen brand consistency, messaging standards, and communication processes across multiple facilities and business units.
• Support customer-facing communication strategies within transportation, OEM, specialty manufacturing, engineered foam, and industrial markets.

What Makes This Role Exciting:

This is not a “sit behind the desk and manage brand standards” type of marketing role. This is a role for someone who wants to be close to the business, close to the product, and close to the people making things happen.

You’ll have the opportunity to:

• Shape the voice and market presence of a growing manufacturing division.
• Tell meaningful stories about innovation, quality, customer partnerships, and operational capability.
• Work directly with technical experts, commercial leaders, and business decision makers.
• Build marketing strategies that connect directly to customer engagement and revenue growth.
• Bring structure, creativity, and momentum to a fast-paced, evolving business environment.

What You Bring

We’re looking for a marketing professional who is strategic enough to see the big picture and hands-on enough to execute the details.

A strong candidate will bring:

• 6–10+ years of progressive experience in marketing communications, brand strategy, digital marketing, content development, corporate communications, or related areas.
• Experience in manufacturing, transportation, automotive, engineered products, industrial, B2B, bedding, or similarly technical business environments.
• Strong storytelling, copywriting, editing, presentation development, and verbal communication skills.
• Ability to turn complex technical or operational information into compelling customer-facing messaging.
• Experience supporting product launches, customer programs, trade shows, digital campaigns, and branded communication initiatives.
• Knowledge of digital marketing, social media, SEO, website content, analytics, and campaign performance tracking.
• Experience with tools such as Adobe Creative Suite, Canva, PowerPoint, WordPress, Wix, or comparable design/content platforms.
• Strong organizational skills with the ability to manage multiple projects, deadlines, stakeholders, and shifting priorities.
• Comfort working with both technical and commercial audiences, including engineers, operations leaders, sales teams, OEM representatives, and executives.
• Prior leadership, supervisory, or marketing project ownership experience preferred.
• A bachelor’s degree in Marketing, Communications, Journalism, Business, Public Relations, Graphic Design, or a related field is preferred.

Preferred Experience

Experience in any of the following areas would be especially valuable:

• OEM, Tier-1, transportation, specialty vehicle, automotive-adjacent, or advanced manufacturing environments.
• Product marketing, customer segmentation, market positioning, or value proposition development.
• Video production, photography coordination, content editing, or visual storytelling.
• AI-assisted content creation or marketing productivity tools.
• ISO 9001, IATF 16949, VDA, or customer-sensitive manufacturing environments.

Why Join Us

• Health & Wellness: Affordable medical, dental, and vision insurance plans, including an innovative global healthcare option for qualified participants.
• Retire: 401(k) with company match, fully vested from day one.
• Paid Time Off: Competitive PTO: 3 Weeks of Vacation + 9 company paid holidays.
• On-Site Medical Clinics: Free for you and covered dependents.
• Teladoc: 24/7 access with no copay.
• Professional Development: Tuition reimbursement, professional development assistance and career growth opportunities.
• Discounts: Enjoy discounts with HSM partners, including Dollywood Parks & Resort, Verizon Wireless, and more.

EEOC

At HSM, we believe that our diversity creates a productive workplace. All qualified candidates will receive consideration for employment without regard to age, race, creed, color, religion, sex, national origin, ancestry, marital status, affectionate or sexual orientation, gender identity or expression, or protected veteran status and will not be discriminated against on the basis of disability.