Marketing Automation Specialist

Marketing Automation Specialist

Location: Plantation, FL

Very Important:

• This role requires advanced-level Marketo expertise and proven hands-on experience as this is a critical function of the position.
• The role is based in Plantation, FL and candidates must be able to attend an in-person interview.
• The role is not eligible to US work visa sponsorship and relocation. Candidates must have valid US work authorization and be available to work in Plantation, FL.

Only applicants who meet these requirements should apply.

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Our corporate culture is built on personal commitment, to our business, to each other, and to our global communities. DHL is dedicated to being a great place to work.

Start your career with DHL today.

We are looking for a Marketing Automation Specialist based in Plantation, FL, working in a hybrid environment, to support marketing automation execution across the Americas region. This role is ideal for a hands-on Adobe Marketo user who enjoys building, testing, and supporting campaigns at scale.

You'll be part of a collaborative, high-performing marketing team supporting initiatives across the Americas region. This role offers hands-on exposure to large-scale campaigns, modern marketing technology, and a globally recognized brand, while working alongside experienced marketers who value quality execution, creative problem-solving, learning, and teamwork.

Job Purpose

Serves as an experienced professional contributor supporting marketing automation execution across the Americas region. Applies hands-on expertise in Adobe Marketo to configure, build, and deploy email campaigns, landing pages, and automated workflows based on defined strategies and requirements. Works independently on moderately complex assignments within established frameworks and priorities set by senior marketing leadership. Provides operational support and coordination for country marketing teams and regional super users, while contributing practical ideas to improve processes within the existing automation roadmap.

Key Tasks

• Configure, build, test, and deploy email campaigns, landing pages, and automated workflows in Adobe Marketo, with a strong focus on accuracy, consistency, and quality execution.
• Execute marketing automation activities in alignment with regional standards, priorities, and timelines established by senior marketing leadership.
• Support country marketing teams and regional Marketo super users by providing hands-on technical assistance and troubleshooting execution-related issues.
• Assist with campaign execution in Marketo, ensuring accurate audience segmentation, correct data inputs, and rigorous quality assurance and validation.
• Identify execution issues and escalate risks or constraints as needed, applying problem-solving skills to resolve clearly defined problems.
• Assist with maintaining and updating templates, workflows, and documentation to support consistent execution across markets.
• Collaborate with digital operations and CRM teams to support data integration and reliable campaign delivery.
• Ensure compliance with global data privacy, governance, and brand standards across all automation activity.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Typically 3-5 years of experience in marketing automation or digital marketing execution roles.
• Demonstrated hands-on experience using Adobe Marketo for campaign execution, workflow configuration, and reporting is required.
• Adobe Marketo certification is preferred, but not required.
• Experience working in a regional or multi-market environment is a plus.
• Bilingual Spanish is highly preferred.

The role provides ongoing opportunities to build technical skills through hands-on work, collaboration with experienced marketers, and exposure to regional-scale campaigns.

What We Offer

DHL offers competitive compensation, comprehensive benefits, learning and development opportunities, and the chance to work within a globally recognized organization committed to employee engagement and growth.