Marketing Automation Specialist

Description

South Carolina Federal Credit Union is currently seeking a Marketing Automation Specialist to join our team of outstanding Marketing professionals in North Charleston, SC.

Duties include but are not limited to:

• Together with the VP of Digital Marketing, manages marketing automation tech stack, data feeds, and related vendor relationships.
• Responsible in the design, implementation, and analysis of automated marketing workflows.
• Responsible for creating appealing visuals and copy for online properties.
• Explore and implement new electronic delivery technologies to increase sales leads.
• Plan and implement electronically targeted email communications and potentially browser push, in-app messaging, SMS to members based on credit union needs.
• Monitor email/web promotional campaigns, trends, and statistics to evaluate performance and effectiveness and make recommendations to management.
• Collaborates with internal partners and external vendors to ensure all online properties function effectively, are guided by business objectives, excellence in copywriting, and showcase standardized brand elements across all properties.
• Performs A/B tests regularly to increase the effectiveness of digital messaging programs.
• Ensure privacy policies are followed. Stays current on email deliverability requirements and regulations (CAN-SPAM, GDPR, etc.) and utilize those findings to improve marketing initiatives.
• Ensure projects are managed on time, accurately, within budget, and produce quality results.
• Identify and troubleshoot platform and data feed-related issues.
• Research and provide guidance regarding the latest tech innovations, new business initiatives, third-party solutions, and effective templates and strategies.
• Support all levels of digital marketing team efforts as needed, such as graphics, website, project management, reports, presentations, emergency communications, and digital advertising.

Minimum qualifications include:

• Possess a bachelor's degree in marketing or in similar or related field or equivalent work experience.
• Possess a minimum of three years of similar or related experience working in digital marketing.
• Possess direct working experience writing marketing copy and creating appealing visuals for e-mails, websites, and promotions.
• Possess direct working experience planning and implementing and evaluating electronically targeted email/web communications and campaigns.
• Possess direct working experience creating and editing visuals and content utilizing Adobe Creative Suite and HTML.
• Possess direct working experience with marketing automation software.
• Possess knowledge of marketing compliance.
• Possess knowledge of consumer behaviors, market segmentation, and the financial industry.
• Possess demonstrated ability to communicate professionally and effectively both verbally and in writing.
• Possess demonstrated interpersonal skills and the ability to work cooperatively with others.
• Possess demonstrated ability to effectively plan and organize multiple tasks and projects.

NOTE: Relevant military experience is considered for veterans and transitioning service members.

South Carolina Federal Credit Union is an Equal Employment Opportunity Employer.

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