Marketing Automation Manager

The Marketing Automation Manager will act as a strategic and technical subject matter expert across the marketing automation landscape, with a focus on Salesforce Marketing Cloud, Sales Cloud, and other enterprise-level platforms utilized for segmentation and automation such as Airtable and Zapier. This individual will collaborate with internal stakeholders (Marketing, IT, Data/Analytics, UX, Creative, and Development teams) as well as external partners and vendors. This role requires the ability to translate marketing strategies into scalable, automated campaign journeys and trigger-based communications that deliver measurable value across the customer lifecycle. A strong grasp of Salesforce Marketing Cloud's features, including SQL, AMPscript, HTML, and SSJS, are critical to success.

Key Responsibilities

• Optimize tools and technologies within the MarTech stack, especially Salesforce Marketing Cloud, Service Cloud and Sales Cloud.
• Build and deploy sophisticated, multi-step automated campaigns across email, SMS, and web channels using Journey Builder, Automation Studio, and custom scripting.
• Create and maintain dynamic emails and personalized experiences using AMPscript, SSJS, and HTML/CSS.
• Use SQL to manage queries, build audiences, segment customer data, and enable advanced targeting strategies within Marketing Cloud.
• Partner with Brand Marketing, Digital Experience, and CRM teams to design and execute full-funnel customer journeys.
• Ensure data-driven marketing execution by integrating analytics, testing, and segmentation strategies into every campaign.
• Develop robust QA and testing protocols for campaigns, automations, and dynamic content blocks.
• Partner with Analytics and Data teams to access reporting systems and customer data sources; ensure accuracy and compliance with all customer-facing communications.
• Collaborate with IT and data engineers on platform integrations, API connections, and data automation processes.
• Develop and deploy robust reporting and dashboards within Salesforce and Marketing Cloud to inform decision making and strategy.
• Monitor, analyze, and optimize campaign performance across channels; recommend and deploy ongoing improvements.
• Utilize Zapier and Airtable for project management and workflow automations
• Create strong internal documentation and contribute to the development of process standards.
• Provide training and support to internal users and ensure adoption of marketing automation best practices.

• Support the implementation, governance, and management of Contact and Lead record accuracy, deduplication, and lifecycle updates across Salesforce Sales Cloud, Marketing Cloud, and Znode.
• Monitor, troubleshoot, and enhance cross-platform data syncing mechanisms, ensuring real-time alignment between CRM, ecommerce, and marketing automation systems.
• Maintain and govern data schemas, field mappings, and business logic for Contact and Lead objects, including opt-ins, preferences, and source attribution.
• Partner with CRM and ecommerce stakeholders to continuously improve Lead-to-Contact conversion workflows, source tracking, and attribution logic.
• Serve as the subject matter expert for both Salesforce CRM and Marketing Cloud, applying platform expertise to administrative tasks (e.g., data model config, permissions, Contact Builder setup) and executional tasks (e.g., campaign building, audience queries, triggered sends).

Skills and Knowledge

• Deep expertise in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio, and Contact Builder).
• Deep expertise in Salesforce Sales Cloud, with proven experience managing Contact and Lead objects, synchronizations, and lifecycle logic.
• Strong working knowledge of SQL for audience segmentation and query automation.
• Proven success building lead scoring models, lifecycle programs, and nurture tracks.
• Skilled in campaign performance analysis, A/B testing, and optimization techniques.
• Excellent organizational, communication, and documentation skills.
• Able to manage multiple priorities in a fast-paced, agile environment.
• Experience collaborating with cross-functional teams, including IT, UX, Analytics, and Creative.
• Familiarity with email and SMS compliance and best practices (e.g. CAN-SPAM, TCPA, CASL)
• Demonstrated ability to administer and optimize cross-platform integrations between CRM, marketing automation, and ecommerce platforms (e.g., Znode).
• Strong understanding of Contact Builder, data extensions, attribute groups, and audience architecture in Marketing Cloud.
• Hands-on experience configuring Lead assignment rules, conversion logic, and field-level syncs in Salesforce CRM.
• Experience and Working knowledge of Service Cloud, Sales Engagement & Cadences, and Data Cloud is a plus.
• Proficient in AMPscript, HTML/CSS, and SSJS to enable personalization and scripting in campaigns.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or related
• 3+ years of experience with Salesforce Marketing Cloud and Salesforce Sales Cloud
• 3+ years of hands-on experience in a high-volume marketing automation role
• Experience with customer data platforms (CDPs), CRM integrations, and web analytics is a plus
• Certifications in Salesforce Marketing Cloud are preferred but not required
• Certifications in Salesforce Sales/Service Cloud are preferred but not required

Residency Requirements:
Must be located in one of the following states: Colorado, Florida, Georgia, Kentucky, Massachusetts, Michigan, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah.