Marketing Automation and Engagement Specialist

In this role, you'll own the day-to-day execution of email and customer engagement programs, helping drive customer acquisition, retention, and engagement through targeted campaigns, automated journeys, and compelling content. Our client, a well-established industry leader based in Irving, TX, is seeking a Marketing Automation & Engagement Specialist to support and execute high-impact digital marketing initiatives.

Marketing Automation & Engagement Specialist

Location: Irving, TX (Hybrid – 3 Days Onsite Per Week)
Compensation: $72,000 Base Salary + 10% Annual Performance Bonus
Job Type: Full-Time

Join an Industry-Leading Organization
Our client, a well-established industry leader based in Irving, TX, is seeking a Marketing Automation & Engagement Specialist to support and execute high-impact digital marketing initiatives. This is an outstanding opportunity for a detail-oriented, creative marketing professional who thrives at the intersection of marketing technology, email marketing, lifecycle campaigns, and content execution.

In this role, you'll own the day-to-day execution of email and customer engagement programs, helping drive customer acquisition, retention, and engagement through targeted campaigns, automated journeys, and compelling content.

If you're passionate about marketing automation, have a sharp eye for detail, and enjoy turning strategy into flawless execution, we'd like to hear from you.

What You'll Do

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  Build, deploy, and optimize email marketing campaigns, nurture programs, and customer engagement initiatives.
  
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  Manage ongoing email communications, including recurring weekly campaigns and monthly promotional sends.
  
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  Create, test, and maintain email templates while ensuring quality assurance, deliverability, and audience accuracy.
  
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  Develop and manage audience segmentation, targeting strategies, and automated customer journeys.
  
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  Write, edit, and proofread marketing content to ensure accuracy, clarity, and brand consistency.
  
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  Support lifecycle marketing efforts through automated nurture sequences and engagement programs.
  
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  Optimize and update website and landing page content to align with campaign objectives.
  
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  Assist with improving website content for user engagement, conversion, and overall customer experience.
  
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  Support SEO and Answer Engine Optimization (AEO) initiatives to enhance online visibility.
  
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  Partner closely with the Marketing Analyst and broader marketing team to ensure efficient and accurate campaign execution.
  
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  Monitor campaign performance and identify opportunities for continuous improvement.
  

What We're Looking For
Required Qualifications

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  Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
  
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  3–5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations.
  
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  Hands-on experience with marketing automation platforms such as Iterable, Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, or similar tools.
  
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  Experience building email campaigns, audience segments, and automated workflows.
  
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  Strong writing, editing, and proofreading skills.
  
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  Exceptional attention to detail with a commitment to accuracy and quality.
  
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  Familiarity with SEO best practices and website content management.
  
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  Experience working with WordPress or similar CMS platforms.
  

Preferred Qualifications

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  Understanding of email performance metrics, deliverability, and engagement optimization.
  
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  Experience supporting customer lifecycle or retention marketing initiatives.
  
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  Ability to manage multiple projects and deadlines in a fast-paced environment.
  
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  Strong collaboration and communication skills.
  

Why Join?

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  Competitive base salary of $72,000.
  
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  10% annual performance bonus.
  
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  Hybrid work environment with 3 days per week onsite in Irving.
  
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  Opportunity to work for a respected industry leader.
  
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  Collaborative and growth-oriented marketing team.
  
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  Exposure to modern marketing automation technologies and customer engagement strategies.
  
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  Stable, full-time position with long-term career growth potential.
  

Work Authorization Requirement

This position is not eligible for visa sponsorship, either now or in the future. Applicants must be authorized to work in the United States without current or future employer sponsorship. Unfortunately, C2C arrangements, third-party candidates, and sponsorship transfers cannot be considered for this opportunity.

Apply Today

If you're an organized, detail-driven marketing professional with a passion for email marketing, automation, content, and customer engagement, we'd love to hear from you.

Apply today to learn more about this exciting opportunity in Irving, TX.