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Marketing Associate

Greater Lawrence Family Health Center

Methuen, Massachusetts

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JOB DETAILS
SKILLS
Adobe Creative Suite, Adobe Premiere, Advertising, Analysis Skills, Audio Editing, Benchmarking, Best Practices, Brand Strategy, Campaigns, Clinical Trial, Communication Skills, Content Development, Data Analysis, Data Collection, Detail Oriented, Digital Media, Diversity, Editing, Email Campaign, Email Marketing, English Language, Establish Priorities, Family Medicine, Funding, Fundraising, Geriatrics, Google Analytics, Graphic Design, HIPAA (Health Insurance Portability and Accountability Act), Healthcare, Internal Medicine, Journalism, Market Research, Marketing, Marketing Communications, Marketing Communications Plan, Marketing Strategy, Metrics, Multilingual, Nonprofit, Online Marketing, Organizational Skills, Patient Care, Patient Confidentiality, Pediatrics, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Project Management Software, Promotional Programs, Promotional Strategy, Public/Media/Press/Analyst Relations, Regulatory Compliance, Reporting Skills, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Spanish Language, Strategic Planning, Team Player, Time Management, Video Editing, Web Analytics, Website Management, Wordpress, Writing Skills
LOCATION
Methuen, Massachusetts
POSTED
2 days ago

Established in 1980, the Greater Lawrence Family Health Center, Inc. (GLFHC) is a multi-site, mission-driven, non-profit organization employing over 700 staff whose primary focus is providing the highest quality patient care to a culturally diverse population throughout the Merrimack Valley. Nationally recognized as a leader in community medicine (family practice, pediatrics, internal medicine, and geriatrics), GLFHC has clinical sites in Lawrence, Methuen, and Haverhill and is the sponsoring organization for the Lawrence Family Medicine Residency program.

GLFHC is currently seeking a Marketing Associate to join our team. The Marketing Associate will play a pivotal role in executing marketing and communication plans across all GLFHC channels. The Associate will assist the Manager of Marketing & Communications in developing and implementing strategies to raise GLFHC’s profile in the Merrimack Valley and increase its visibility among external stakeholders.

  • Assist in the design and execution of promotional campaigns across multiple channels, including digital, social media, email and traditional print media.  
  • Collaborate with the Manager of Marketing & Communications and other GLFHC departments to develop program and overall brand strategies. 
  • Generate written and visual content for marketing and promotional materials, including social media posts, emails, website, video, radio and promotional materials. 
  •  Assist in the management of social media channels, paid advertising and email campaigns.
  • Assist in the management of the GLFHC website and Lawrence Family Medicine Residency subsite. 
  • Monitor and analyze key performance indicators to measure the success of campaigns and recommend improvements. 
  • Work closely with the Manager of Marketing & Communications and the Advancement team to ensure comprehensive and effective marketing strategies. 
  •  Work closely with internal GLFHC stakeholders to develop promotional and fundraising strategies. 
  • Compile and analyze data to track the performance of marketing efforts. 
  • Conduct market research and recommend benchmarking strategies.
  • Prepare reports on key metrics, providing insights and recommendations for improvements and future campaigns. 

Qualifications

  • Minimum two years of experience in marketing, communications, or journalism, preferably in a non-profit or healthcare setting.
  • Exceptional writing, editing, and verbal communication skills, including the ability to tailor messaging for diverse audiences and platforms.
  • Strong organizational skills with unwavering attention to detail and accuracy.
  • Analytical and problem-solving competency with a goal-oriented, results-driven mindset.
  • Ability to take initiative, work independently, and drive projects to successful completion with minimal supervision.
  • Collaborative team player who thrives in a cooperative and dynamic environment.
  • Ability to work under pressure, prioritize tasks, and manage multiple deadlines effectively.
  • Awareness of and sensitivity to cultural diversity, community dynamics, and social issues, with a commitment to equity and inclusion.
  • Understanding of patient confidentiality and adherence to HIPAA regulations.

Preferred Skills 

  • Proficiency in digital marketing, including social media management (Hootsuite), email marketing, and content creation.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Video and audio recording and editing skills (Adobe Premiere). 
  • Familiarity with WordPress and website analytics tool Google Analytics.
  •  Knowledge of website management and SEO/SEM best practices.
  • Experience with project management tools and methodologies is a plus.

Education

  • Bachelor's degree in marketing, journalism, communications, public relations, or a related field. 
  • Bilingual (Spanish/English) preferred.

GLFHC offers a great working environment, comprehensive benefit package, growth opportunities and tuition reimbursement.

About the Company

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Greater Lawrence Family Health Center

Greater Lawrence Family Health Center (GLFHC), a Federally Qualified Health Center with clinical sites in located in Lawrence and Methuen, Massachusetts, serves over 60,000 unique patients from Lawrence and the surrounding communities of Methuen, Andover, North Andover and Haverhill. It is the second-largest Federally Qualified Health Center in the Commonwealth of Massachusetts.

Since 1980, GLFHC has been fulfilling its mission “to improve and maintain the health of individuals and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training health care professionals who can respond to the needs of a culturally diverse population.”

GLFHC is also home to the nationally-recognized Lawrence Family Medicine Residency (LFMR) program, the first family medicine residency program of its kind in the United States. Solely owned and operated as an academic medical residency by the health center, LFMR has graduated close to 200 primary care physicians. The majority of LFMR graduates have either stayed at the health center or have chosen to stay working in low-income, underserved communities in Massachusetts and across the country. In FY2020, LFMR will be home to 42 residents who participate in one of the only 4-year programs in the country as part of a demonstration project conducted by the Centers for Medicaid and Medicare Services.

COMPANY SIZE
500 to 999 employees
INDUSTRY
Healthcare Services
FOUNDED
1980
WEBSITE
https://glfhc.org/