FLSA Status: Non-Exempt
Job Status: Full-time
Work Schedule: Varies
Reports To: Marketing Manager
Amount of Travel Required: Varies
Messina Hof Company Overview:
Established in 1977, Messina Hof was developed from a family-owned and operated vineyard and winery in Bryan, Texas. Messina Hof is dedicated to high-quality world-class wine production and genuine hospitality in its winery and resort facilities located in Bryan, Fredericksburg, Grapevine, and Richmond, Texas. Messina Hof has doubled in size since 2012, and its annual wine production has grown to more than 200,000 gallons. Messina Hofs continued dedication to innovation, excellence, and family traditions is exemplified in its premium wines of distinction and landmark wine country destinations. It has also been continuously named the most awarded winery in Texas. Messina Hof is made up of a team of honest and passionate people of character that desire to be part of a rapidly growing company in an exciting and thriving industry.
POSITION SUMMARY
This position is responsible for assisting with all marketing and public relations functions and designing art and copy layouts for Messina Hof Winery and Resort and its related departments.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statement(s)
Responsible for adding growth and development of Messina Hof and increase market share. Assist with all marketing initiatives and activities.
• Capturing and editing high-quality, brand-aligned photos and videos for use across digital marketing channels and campaigns. • Maintaining open communication with other Messina Hof departmental managers on execution of tasks to ensure their marketing needs are being met. • Identifying and communicating all items to be promoted to Messina Hof staff and following through on marketing events and programs. • Managing Messina Hofs online presence on search engines and travel platforms and addressing customer questions and comments in a timely manner. • Supporting and executing advertising campaigns, as well as promotions and marketing strategies. • Coordinating, creating, designing, developing, and closing all personalized label orders. • Planning and executing social media campaigns and social media marketing opportunities. • Designing and creating newsletters, press releases, company marketing materials, labels, ads, radio scripts, posters, displays, eblast, and advertising art. • Completing computer layout work/camera-ready art as needed and working with vendors to coordinate digital artwork necessary to complete assigned projects. • Determining size and arrangement of illustrative material and copy, selecting style and size of type, and arranging layout based on space and aesthetic design concepts. • Following through and completing function sheets for Marketing events (i.e., festivals, demos, etc.), and assisting with marketing needs for competitions, festivals, conventions, etc. • Assisting with website management, development, SEO rankings, blogging, and social media campaigns and marketing initiatives. • Obtaining bids for various projects and marketing initiatives. • Identifying and developing contacts for promotional campaigns and industry programs that meet identified buyer targets. • Maintaining Brand standards according to documented Brand strategy, personality, and values. • Supporting all Messina Hof locations marketing efforts, including occasional regional travel to additional sites, and completing event promotion requests in a timely manner. • Performing other duties as required, including assisting other departments as needed, data entry, responding to reviews, sending surveys, and inventory management.
POSITION QUALIFICATIONS
Competency Statement(s)
• Related degree and/or 1-3 years of experience in the marketing industry. • Strong photography and videography capabilities, including image capture and editing skills. • Social Media knowledge with the ability to write, generate, and design content and produce creative ideas. • Possessing long and short-term memory and ability to maintain records, organize, and multi-task. • Ability to problem solve and communicate effectively verbally and in writing. • Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc. • Self-motivated and able to work independently to meet necessary sales goals and deadlines. • Must have active TABC and Food Handler certifications at all times.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, and sit. The employee is occasionally required to reach with hands and arms and stoop, kneel, and crouch. The employee must frequently lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Messina Hof Wine Cellars, Inc. is an equal opportunity employer and a drug-free workplace.