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Marketing Assistant/Analyst 3 - 97226

Wollborg Michelson Recruiting

Rancho Cordova, CA

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JOB DETAILS
SKILLS
Adobe Product Family, Analysis Skills, Business Support, Campaigns, Channel Strategies, Communication Skills, Crisis Management, Cross-Functional, Customer Relations, Customer Support/Service, Customer/Client Research, Data Analysis, Digital Media, Email Management/Administration, Leadership, Legal, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Microsoft Office, Multitasking, Performance Metrics, Performance Reviews, Performance Tuning/Optimization, Presentation/Verbal Skills, Project/Program Management, Risk, Risk Management, Social Media, Strategic Planning, Team Lead/Manager, Writing Skills
LOCATION
Rancho Cordova, CA
POSTED
9 days ago

Marketing Assistant/Analyst




Job Summary


The Marketing Assistant/Analyst leads and supports cross-functional marketing initiatives, develops and executes strategic communication programs, and uses data-driven insights to optimize customer engagement across multiple channels. The role focuses on creating customer-centric experiences, managing campaigns, and leveraging digital and traditional communication tools to support business objectives and mitigate risk.



Responsibilities


  • Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communication strategies.

  • Develop communication programs that incorporate a full spectrum of tools and tactics, including traditional letters, digital, and social media content.

  • Create communications through the lens of the customer to deliver holistic experiences and meaningful touchpoints.

  • Use data and analytics to measure communication performance and continually optimize results, including open rates, response rates, return mail, and list health.

  • Leverage communication strategies to mitigate risks through crisis management, constituent engagement, and customer service support.

  • Manage and support marketing campaigns from planning through execution and performance review.

  • Coordinate with internal stakeholders such as studio, digital, email, analytics, data, brand, line of business, compliance, and legal teams.




Requirements


  • Bachelor s degree.

  • Proven marketing experience with a focus on campaign and communication management.

  • Experience in project management, including coordinating cross-functional initiatives.

  • Experience with campaign management and performance optimization.

  • Proficiency with Adobe, Workfront, Customer Journey Analytics (CJA), Smartsheet, and Microsoft Office.

  • Relevant professional certification(s) preferred.

  • Ability to work effectively with diverse stakeholder groups, including compliance and legal partners.

  • Strong written and verbal communication skills with a focus on customer-centric messaging.




Summary Qualification


  • Bachelor s degree with experience in marketing, communications, or a related field.

  • Demonstrated ability to lead cross-functional projects and manage multiple priorities.

  • Strong analytical skills with experience interpreting marketing and communication performance metrics.

  • Experience developing and executing multi-channel communication strategies.

  • Proficiency with key marketing and collaboration tools (Adobe, Workfront, CJA, Smartsheet, Microsoft Office).

  • Ability to create clear, engaging, and customer-focused communications.




Skills


  • Marketing strategy and campaign management.

  • Project management and cross-functional collaboration.

  • Digital media and email communication management.

  • Data analysis and performance optimization for communications.

  • Customer journey and experience design.

  • Risk and crisis communication management.

  • Proficiency with Adobe, Workfront, CJA, Smartsheet, and Microsoft Office.

  • Strong written and verbal communication skills.



Wollborg Michelson Recruiting is an Equal Opportunity Employer and prohibits discrimination of any kind. We ensure job offers are made based of one s employment experience, skills, and qualifications, regardless of race, gender, ethnic origin, or any other classification protected by law. All applicants must furnish proper identification to prove their legal right to work in the US upon a job offer. We participate in E-Verify to confirm one s right to work in the US. Wollborg Michelson Recruiting does not provide sponsorship for an employment-based visa status.

About the Company

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Wollborg Michelson Recruiting