Asset Management, Brand Marketing (Branding), Content Management Systems (CMS), Copy Writing, Cross-Functional, Detail Oriented, Digital Asset Management, Distribution Management, Documentation Standards, Editing, Identify Issues, Marketing, Marketing Campaign, Marketing/Sales Collateral, Multiplatform/Cross-Platform, Multitasking, Operational Support, Operations Management, Organizational Development/Management, Organizational Skills, Partner Sales, Photography, Project Execution, Project/Program Coordination, Project/Program Management, Proofreading, Quality Control, Revenue Management, Sales, Sales Operations, Time Management, Website Management
Property Photography Ownership (Primary Focus)
- Own the end-to-end coordination of property photography across the portfolio
- Ensure all properties have complete, current, and high-quality image sets that support booking conversion
- Track photography status across properties, identifying gaps, outdated imagery, or missing assets
Photography & Asset Coordination
- Coordinate hotel photography needs including scheduling, tracking, and asset collection
- Partner with internal teams and vendors to ensure photography meets brand standards, timelines, and business needs
- Manage intake, organization, and readiness of all incoming photo and video assets
Digital Asset Management
- Manage and maintain Red Roof's digital asset library, including photo, video, and collateral assets
- Ensure assets are properly tagged, organized, and accessible for internal teams
- Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms
Brand Standards & Quality Control
- Support the execution and consistency of Red Roof brand standards across marketing materials and digital channels
- Review hotel photography and marketing collateral to ensure alignment with brand guidelines before approval routing
- Assist in reinforcing brand standards with internal teams and franchise partners
CMS & Website Support
- Execute content updates within the CMS, including uploading images and updating page content
- Support website content accuracy and alignment with brand standards
Marketing Collateral & Content Support
- Support the development, updates, and execution of marketing collateral for brand and sales initiatives
- Assist with basic copywriting, proofreading, and editing of marketing materials
- Help maintain consistency across web pages, collateral, and other brand communications
Project Coordination & Execution
- Support the execution of marketing campaigns and initiatives across the team
- Coordinate timelines, deliverables, and feedback across internal stakeholders
- Assist in managing multiple projects simultaneously while meeting deadlines
Cross-Functional Collaboration
- Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs
- Respond to internal and external marketing requests within established timelines
- Escalate issues or inconsistencies when needed
Documentation & Process Support
- Maintain internal documentation for brand standards, workflows, and processes
- Help improve efficiency by identifying gaps or inconsistencies in current processes
What This Role Is
This role focuses on execution and coordination of marketing assets, with a primary emphasis on property photography.
It includes:
- End-to-end ownership of property photography coordination
- Digital asset management and organization
- Brand standards support and quality control
- CMS and website content updates
- Cross-functional project coordination
- Day-to-day marketing operations support
This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.