Marketing and Creative Coordinator

HR Consulting Solutions is a full-service human resources consulting and executive search firm that has been retained by Housman Partners to conduct a search for an experienced Marketing and Creative Coordinator to join their team in Paducah, KY.

JOIN ONE OF WESTERN KENTUCKY'S MOST INNOVATIVE REAL ESTATE ORGANIZATIONS

Housman Partners isn't your typical real estate brokerage. With multiple brands, specialized divisions, an aggressive digital marketing strategy, and one of the strongest market presences in Western Kentucky, Housman Partners has built a reputation for innovation, professionalism, and exceptional client service.

As the organization continues to grow, we're looking for a creative, organized, and highly motivated Marketing and Creative Coordinator who is excited to help build and promote multiple brands through creative storytelling, strategic marketing, and digital engagement.

This is an opportunity to become part of a collaborative marketing team responsible for executing creative marketing campaigns, digital media initiatives, listing promotion, photography, graphic design, social media management, and brand development. If you're someone who enjoys bringing ideas to the table, solving problems creatively, and helping build something exceptional, we'd love to hear from you.

POSITION SUMMARY

The Marketing and Creative Coordinator will report directly to the Director of Marketing and serve as an integral member of Housman Partners' marketing team. This position is designed to support and complement the Director of Marketing by helping execute strategic marketing initiatives while maintaining a collaborative, team-oriented approach. The successful candidate will support multiple real estate brands through content creation, social media management, listing marketing, photography and photo editing, graphic design, digital marketing, print advertising, event promotion, website updates, and brand consistency. Photography and photo editing responsibilities will be shared with other members of the marketing team. The ideal candidate will have an eye for capturing purposeful photo and video content that supports Housman Partners' overall marketing strategy.

No two days in this role will look exactly the same. Successful candidates will enjoy variety, embrace change, and thrive in a fast-paced, collaborative environment. We're looking for someone who is naturally proactive, takes ownership of projects, identifies opportunities, brings fresh ideas to the table, and enjoys working alongside a creative team to produce exceptional marketing. The ideal candidate is resourceful, eager to learn, and capable of working independently while contributing to the continued growth and success of Housman Partners. This position offers an outstanding opportunity for professional growth as Housman Partners continues to expand throughout Western Kentucky.

ESSENTIAL RESPONSIBILITIES

Brand Marketing & Content Creation

• Assist in executing marketing strategies across multiple Housman Partners brands.
• Develop engaging content for social media, digital advertising, email campaigns, and print marketing.
• Help maintain a consistent brand identity across all marketing channels.
• Create professional marketing materials using Canva and other design platforms, including brochures, postcards, mailers, presentations, open house flyers, invitations, signage, billboards, digital billboards, and other branded marketing collateral.

Social Media Management

• Manage and grow Housman Partners' presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms, with a particular focus on expanding our YouTube presence.
• Develop engaging reels, stories, and short-form video content.
• Promote new listings, price improvements, open houses, company announcements, client success stories, and community involvement.
• Monitor engagement and help identify opportunities to increase brand awareness.

Listing Marketing

• Assist with preparing and marketing new listings in accordance with Housman Partners' brand standards.
• Assist with photography scheduling and organization.
• Edit photographs and prepare listing marketing materials.
• Assist with photography, capture purposeful video footage for property marketing, and support the videographer by gathering high-quality, usable content for final production.
• Ensure listings receive consistent marketing exposure across all company platforms.
• Coordinate marketing timelines to ensure new listings, price improvements, open houses, and status changes are promoted accurately and on schedule.

Website & Digital Marketing

• Update website content.
• Upload blogs, agent biographies, client reviews, and videos.
• Assist with SEO initiatives.
• Support Google Business Profile management.
• Assist with email marketing campaigns and digital advertising initiatives.

Marketing Analytics

• Monitor campaign performance.
• Compile monthly marketing reports.
• Track social media analytics and website traffic.
• Recommend improvements based on performance data.

Event & Community Marketing

• Assist with client appreciation events.
• Develop event graphics and promotional materials.
• Support sponsorships and community outreach initiatives.
• Coordinate marketing materials for company events.

MINIMUM QUALIFICATIONS

Required Qualifications

• Three (3) or more years of professional experience in marketing, digital marketing, communications, branding, content creation, or social media management.
• Capable of working independently, solving problems proactively, and contributing with minimal day-to-day supervision.
• Strong understanding of current social media trends, platform algorithms, and best practices for increasing engagement and brand awareness.
• Experience creating content for business or professional brands.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple priorities while meeting deadlines.
• Photography experience and photo editing skills.
• Experience with Canva Pro, Adobe Creative Suite, Meta Business Suite, email marketing platforms, and AI tools such as ChatGPT, Canva AI, or Adobe Firefly.
• A portfolio showcasing previous marketing, graphic design, photography, social media, or other creative work.

Preferred Qualifications

• CapCut or Adobe Premiere Pro
• Video editing
• Website content management
• Google Analytics
• SEO
• Real estate marketing experience
• FAA Part 107 Drone Certification

A bachelor's degree is preferred but not required. Relevant experience, creativity, and a strong portfolio will be given greater consideration than education alone.

WHO WILL BE SUCCESSFUL IN THIS ROLE?

The ideal candidate is:

• Creative
• Highly organized
• Self-motivated
• Adaptable
• Detail-oriented
• Collaborative
• Positive
• Professional
• Comfortable receiving feedback
• Naturally proactive
• Excited to contribute ideas
• Able to thrive in a fast-paced, entrepreneurial environment
• Resourceful and willing to research new ideas and marketing trends independently
• Impact-driven and able to prioritize work independently

WHY JOIN HOUSMAN PARTNERS?

This is more than a marketing position. It's an opportunity to join one of Western Kentucky's most respected real estate organizations while helping shape the future of a growing company. You'll work alongside an experienced leadership team that values creativity, collaboration, innovation, and continuous improvement. You'll have the opportunity to:

• Make a visible impact across multiple brands.
• Expand your creative and marketing skills.
• Work with photography, video, branding, digital marketing, and content creation.
• Contribute ideas that directly influence company growth.
• Build a long-term career with a growing organization.

Selected candidates should be prepared to discuss their portfolio and provide examples of previous marketing projects during the interview process.

QUESTIONS?

• Reach out to us at Talent@HRConsulting.llc