Budget Management, Capital Markets, Channel Strategies, Financial Services, Marketing, Marketing Communications, Marketing Communications Plan, Marketing Communications Strategy, National Association of Securities Dealers (NASD), Outbound Marketing, Product Management, Product Marketing, Product Planning, Product Programs, Project Planning, Series 7, Strategic Planning, Wealth Management
Marketing And Communications Director
This position is responsible for leading the strategic development and implementation of an integrated marketing and communications program for wealth management products and solutions (WMPS); with emphasis on capital markets, third party products and the investment research group (IRG). Position plays a significant role in efforts to strengthen our overall positioning of capital markets, third party products and IRG initiatives in the field and marketplace. This position reports to the Vice President, Product Marketing and Communications.
Responsibilities
- Lead the strategic development and implementation of marketing and communication plans to meet product and IRG business results.
- Lead and manage a marketing and communications team to deliver high-value marketing and communications support.
- Strategic partner with product management leaders to identify and recommend marketing and communication strategies and tactics, translating into project plan deliverables and delegating components to team members.
- Responsible for managing budget, measuring marketing and communication program results and completion of project plans.
- Individual contribution on key elements of marketing and communication project plans.
Required Qualifications
- 7+ years' experience in marketing and communication in financial services industry.
- Strong knowledge of financial products.
- Proven experience in advisor and client marketing.
- NASD Series 7 and 24.
Preferred Qualifications