Marketing Analytics Manager

PSECU

Harrisburg, PA

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JOB DETAILS

SKILLS

Analysis Skills, Business Intelligence, Coaching, Continuous Improvement, Data Analysis, Data Quality, Establish Priorities, Leadership, Marketing, Metrics, Performance Analysis, Process Improvement, Promotional Programs, Quality Metrics, Reporting Dashboards, Retail, Return on Investment (ROI), Statistics, Team Lead/Manager, Test Design

LOCATION

Harrisburg, PA

POSTED

1 day ago

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue yourdreams? If yes, then read on...

The Marketing Analytics Manager leads a team of data analysts that deliver actionable insights across Marketing, Digital Experience, and Retail. This role turns member data into clear recommendations that drive growth, engagement, and retention. Success requires deep analytics expertise, strong leadership, and the ability to translate complex analysis into decisions leaders will use.
Schedule: Monday - Friday, this position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.

In this position, you will

Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners
Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn
Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design
Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition
Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
Design, build, and maintain dashboards that enable self-service insights and performance tracking
Ensure data quality, consistency, and clear metric definitions across teams
Prioritize and plan work using agile principles, balancing quick wins with long term analytics capability building
Influence decision making by challenging assumptions and grounding recommendations in data
Continuously improve analytics processes, tools, and standards

Qualifications:
Bachelors (Required)

Any equivalent combination of experience and education. | Required• 2+ years of experience managing and developing analytics teams | Required• 7+ years of experience in data analytics, business intelligence, or related role | Required

Marketing Analytics Manager

PSECU

Harrisburg, PA

About the Company

PSECU

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