Marketing Analytics & Insights Manager

As Marketing Analytics & Insights Manager, you’ll sit at the intersection of data, strategy, and brand—turning complex information into member insights that fuel growth, strengthen financial well-being, and guide executive decisions. Reporting to the CMO, this visible leadership role equips the executive team and Board of Directors with clear measurement, performance intelligence, and compelling narratives that connect marketing activity to business outcomes—and to the strength of the Dupaco brand. 

Your work helps Dupaco deliver the mission: To help members build a life worth loving. If your next chapter is about turning insight into impact—and using analytics to optimize performance while protecting what makes our brand distinct—Dupaco is where your skill and passion truly belong. 

There’s a lot to love about working at Dupaco… Whether it's a great benefit package that helps YOU take care of YOU and helps YOU save for your future with a generous 401k match, attractive compensation (with monthly and annual incentives) and the ability to Build a Career Worth Loving.   #DupacoDifference: https://www.youtube.com/watch?v=Oy_rZxNXcC8

What You'll Do:

Strategic Insights & Executive Support

• Provide data-driven insights for annual strategic and business planning.
• Partner with the CMO on executive and board marketing committee reporting.
• Translate complex data into clear, decision-ready narratives for leadership.

Marketing Performance & Growth Analytics

• Lead analysis of marketing performance, including:
  • Marketing Acquisition Cost (MAC),
  • Member Lifetime Value (LTV), and
  • Marketing ROI and growth contribution.
• Identify drivers of acquisition, retention, primacy, and product adoption.
• Recommend optimization strategies to improve campaign effectiveness.

Member & Market Insights

• Develop segmentation models and behavioral insights to support:
  • Targeted marketing and personalization;
  • Member journey optimization; and
  • Cross-sell and relationship deepening.
• Conduct market and competitive analysis to inform growth strategy.

Marketing Technology & Data Activation

• Oversee marketing analytics platforms (CDP, automation, reporting tools).
• Ensure effective use of data for segmentation, activation, and measurement.
• Partner with Data Center of Excellence (CoE) for governance, integration, and quality.

Forecasting & Growth Modeling

• Develop marketing-influenced forecasts for:
  • Member acquisition and onboarding;
  • Loan and deposit activity; and
  • Engagement and conversion trends.
• Provide inputs aligned with Finance’s forecasting processes.

KPI Governance & Performance Alignment

• Collaborate with Finance and Data Center of Excellence:
  • Align KPI definitions and methodologies;
  • Ensure consistency across reporting; and
  • Validate marketing contribution to financial outcomes.
• Support
• KPI governance frameworks.

Cross-Functional Collaboration

• Partner with:
  • Finance (ROI validation and forecasting inputs);
  • Data CoE (data governance and infrastructure); and
  • Digital, Product, and Retail teams (experience optimization).

Data & Analytics Innovation

• Apply advanced analytics including predictive modeling, behavioral insights, and AI-driven recommendations.
• Drive continuous improvement in automation, analytics capabilities, and decision speed.

Cross-Functional Data Partnership

• Data CoE Ownership:
  • Data governance, standards, and infrastructure
  • Data pipelines, warehouse, and quality
• Marketing Analytics Ownership:
  • Data interpretation and activation
  • Marketing performance measurement
  • Growth insights and decision support

Success Metrics (KPIs)

• Growth & Member Outcomes
  • Member acquisition and growth efficiency
  • Primacy (PFI) metrics
  • Product penetration and cross-sell
• Marketing Effectiveness
  • Marketing ROI
  • Cost per acquisition (CPA)
  • Conversion rates
  • KPI consistency and accuracy
  • Speed and quality of decision-making

What You'll Need:

• Education: Bachelor’s degree in data science, Finance, Marketing, Statistics, or a related field; Master's degree preferred.
• Experience: 5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
• Technical Skills:
  • Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
  • Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel.
• Soft Skills: Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
• Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
• Excellent communication, organizational, interpersonal, and teamwork skills.
• Pro-active self-starter with ability to manage multiple concurrent tasks or projects.