Adobe Product Family, Advertising Creative, Analysis Skills, Automation, Campaigns, Channel Marketing, Customer Relationship Management (CRM), Data Quality, Ecosystems, Experiment Design, Market Segmentation, Marketing, Marketing Strategy, Multiplatform/Cross-Platform, Performance Metrics, Process Improvement, Public/Media/Press/Analyst Relations, Reporting Dashboards, Resource Utilization, Short Messaging Service (SMS), Technical Analysis, Web Analytics
Location: Onsite 4 days/week - Kohler, WI
Opportunity
We are seeking a data-driven Marketing Analyst to serve as the engine behind Kohler Hospitality''s marketing strategic decision-making. This role is responsible for transforming raw data into actionable insights across our entire ecosystem-from creative production efficiency to multi-channel campaign performance.
The ideal candidate is a hybrid of a technical analyst and a strategic storyteller. You won't just report on "what" happened; you will explain "why" it happened and build the automations and dashboards that allow our team to move faster and smarter. This is a high-impact role supporting creative, digital, social, PR, and lifecycle marketing teams.
Specific Responsibilities
Full-Funnel Analytics & Reporting
- Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.
- Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.
- Build and maintain automated, real-time dashboards that provide a "single source of truth."
Insights & Optimization
- Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
- Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.
- Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
Automation & Data Integrity
- Identify opportunities to automate manual reporting tasks to increase departmental efficiency.
- Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.
- Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.
K
Kohler Co
Gracious living is marked by qualities of charm, good taste and generosity of spirit. It is further characterized by self-fulfillment and the enhancement of nature. Our mission is to improve your sense of gracious living in every experience you have with a KOHLER® product or service.