Marketing Analyst - 3033333

Job#: 3033333

Job Description:

Marketing Analyst

Location: United States (Remote)

Employment Type: Contract

Role Overview

We are seeking a contract Marketing Analyst for a 12-month project. This role is pivotal in transforming unorganized data from multiple internal and external sources into actionable reports that support weekly and monthly objectives. The ideal candidate will have a strong understanding of video game marketing to help refine publishing processes and strategy. The position will involve owning the Gamesight attribution platform, tailoring it to business needs, and collating its data with Level Up and Google Analytics for comprehensive reporting.

Key Responsibilities

• Create analytics reports for marketing initiatives to track player patterns and engagement.
• Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends.
• Generate analysis reports and identify optimizations for the publishing organization that track progress towards established KPIs.
• Identify missing data and build solutions for incorporating it into future analysis.
• Handle ad-hoc data requests and foster an understanding of each client's data sources.
• Bridge the expertise of analytics with the needs of the publishing organization to generate trend reports and optimization strategies.
• Document processes for how new reports are generated and identify steps for future automation.

Required Qualifications

Experience: 1-3 years of online marketing, web analytics, or research experience. Direct experience in online direct marketing or online media performance analysis is required.

Knowledge: Experience in video game marketing is required. The candidate should be a marketer first, rather than a programmer or data analyst. Proficiency in creating data visualizations is also necessary.

Technical Skills: Familiarity with marketing tools like Gamesight, Level Up, and Google Analytics is required for the role.

Preferred Qualifications

• Coding skills in R, SQL, or Python are a bonus.
• A desire to find the right data from the right sources to help explain player behavior.

Compensation & Benefits

The pay rate for this position is between $40.00 and $50.00 per hour. This organization offers a comprehensive benefits package to eligible employees.

We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Apex uses a virtual recruiter as part of the application process. Click here for more details.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details.

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.