Marketing Activation Specialist

Overview

Are you a detail‑oriented marketer who enjoys supporting cross‑channel coordination? Support the channel activation team that translates campaign direction into coordinated in-market engagement across advertising and email. In this role, you’ll work cross‑functionally to support effective activation between advertising and email, helping implement sequencing and prioritization decisions and providing reporting and analysis that informs activation choices. You’ll collaborate closely with advertising and email specialists, creative partners, and marketing analytics to ensure activation decisions are aligned and executed effectively. Through in‑market monitoring and performance insight, you’ll help surface engagement patterns, highlight areas for potential optimization, and support continuous improvement across marketing at Esri.

Responsibilities

• Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
• Assist strategists in aligning activation decisions across channels. Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
• Produce performance reporting to inform activation decision‑making. Develop regular advertising and email campaign performance reports, including supporting analysis, to enable strategist review and data‑informed activation decisions
• Monitor in‑market engagement patterns to identify optimization opportunities. Track engagement signals across channels and proactively flag when channel roles, timing, or sequencing may require adjustment
• Research emerging activation opportunities and surface cross‑channel insights. Evaluate emerging channels, partners, and activation technologies by gathering benchmarks and inputs, and share cross‑channel engagement observations that inform experimentation, in‑market optimization, and future activation planning.

Requirements

• 3+ years of experience in digital marketing, campaign activation, or performance‑driven marketing roles
• Experience supporting advertising, email, or integrated digital campaigns
• Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
• Experience collaborating with strategists, creatives, analytics partners, and cross‑functional stakeholders
• Strong written and verbal communication skills, with the ability to clearly summarize findings and observations
• Bachelor’s degree in marketing, communications, business, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s degree in marketing, communications, business, or a related field
• Experience supporting cross‑channel campaign coordination in a B2B marketing environment
• Familiarity with campaign performance reporting, dashboards, or marketing analytics tools

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