Market Research Strategist

POSITION SUMMARY:

The Market Research Strategist on the Market Research & Insights team is an embedded strategic partner to their assigned business area and is responsible for leading all market research work for their business unit.

This individual contributor will bring broad capabilities across primary research, partner management and project management. They will manage and lead B2B research projects from inception to completion, including project scoping & design, research execution, data analysis and presentation of findings.

ACCOUNTABILITIES:

• Client Relationship Management: Develop an understanding of your partners business challenges and objectives, positioning yourself as a trusted advisor by delivering insights that inform strategic decisions.
• Lead & execute market research projects: Working with senior leadership, you will lead projects from inception to completion, including project scoping, execution and activation. You will own all aspects of quantitative and qualitative project execution including defining research objectives, methodology design, authoring questionnaires, moderating consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the organization.
• Be the Voice of our Customers/Partners: Build a deep understanding of our customers (transplant centers), registry members, financial supporters and/or partners and act as a champion of their needs and preferences.
• Project Management: Manage multiple research projects end-to-end with several moving parts and several internal stakeholders. Develop and manage project budget and timelines ensuring projects are completed on time and within budget.
• Research Tools Management: Help manage data resources and research tools; ensure we are using a modern research approach and have an updated toolkit.
• Competitive Intelligence: Utilize primary and secondary methods to build understanding of key competitors in NMDP''s market segments and core consumer segments. Keep abreast of industry news and trends and use this knowledge to anticipate your partner's needs and deliver comprehensive insights.
• Operational Efficiency: Continuously seeking and implementing new ways to improve project process and deliverables.
• Leadership: Mentor and teach analysts on the team.

REQUIRED QUALIFICATIONS:

Knowledge of:

• Proven experience in managing the design, execution and implementation of a range of B2B market research methodologies, including, but not limited to: qualitative, both online (e.g. 1:1 interviews, focus groups, in-homes) in addition to quantitative (e.g. consumer segmentation, attitude and usage studies, brand tracking studies) and other custom research studies.
• Experience in research project management, including setting research objectives, timelines, and budgets.
• Experience building discussion guides and moderating consumer interviews and focus groups.
• Experience authoring and programing quantitative surveys.
• Able to conduct data analysis and form thoughtful observations and holistic insights and present findings in a meaningful way. Demonstrated expertise in synthesizing insights from multiple sources.
• Expert knowledge of Microsoft Excel, Word and PowerPoint.
• Experience using Qualtrics or other survey tools and data analysis/reporting packages.

Ability to:

• Proven ability to effectively partner with cross-functional teams and build research agendas/workplans; manages stakeholder expectations through relevant and thoughtful communication ensuring superior levels of customer satisfaction.
• Strong communication and presentation skills and can effectively articulate their ideas, research plans and findings.
• Detail-oriented mindset with a commitment to accuracy and data integrity.
• Proactive and curious in nature and passionate about understanding consumer needs, market trends and human behavior.
• Resilient and adaptable - our team and organization are constantly evolving.
• Be an enduring, positive, and collaborative member of the team who genuinely cares about NMDPs mission.
• Ability to travel up to 10% of the time.

Education and/or Experience:

• BS/BA degree in marketing, business, analytics or other relevant discipline related to the requirements of the position.
• 6+ years of experience in market research or customer/consumer insights.
• Good understanding of B2B market research concepts, practices, challenges.
• Candidates will prepare and present a brief case study on a past research project during one of the interviews for this role
• This position requires in-person meeting in the Minneapolis office once a quarter

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Market/consumer research experience at a research agency, in the healthcare industry or at a non-profit.
• Experience with Miro, Mural or other visualization platforms and tools.