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Manager, Trade Marketing

StarKist Co.

Reston, VA

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JOB DETAILS
JOB TYPE
Full-time, Employee
SKILLS
Communication Skills, Consumer Marketing, Field Sales, Finance, Inside Sales, Marketing, Meet Sales Quota, Merchandising, Pricing, Retail, Supply Chain
QUALIFICATIONS
  • 5+ years of overall professional experience in CPG sales or related industry is desired
  • BA/BS required / MBA preferred
  • Broad knowledge and experience in Grocery trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels 
  • Knowledge of corporate policies and compliance 
  • Demonstrated prior success in achieving results using team driven philosophies 
  • Demonstrated proficiency in supporting corporate interest and ability to communicate and exercise very positive people skills. 
RESPONSIBILITIES
  • Achieve operating income, volume, share, and Merchandising, Assortment, Pricing and Shelving (MAPPS) goals through effective communication with field sales.  
  • Strategic Planning - Provide strategic input, reflecting marketplace and customer requirements into the StarKist AOP (annual operating plan) process. The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
  • Market/Customer Planning - Establish national priorities, objectives, and strategies to guide field sales development of market/customer plans that deliver StarKist objectives within defined corporate/brand strategies. The TMM is responsible for the review and approval of customer plans.
  • Trade Spend Budgeting – Develop national funding rates for all product groups to ensure proper sales execution to meet corporate volume, share, and margin goals.
  • Trade Spend Management- Manage all aspects of trade spending to ensure funds are effectively utilized in a fair and equitable manner consistent with promotional strategies to achieve merchandising objectives.
  • Develop thorough knowledge of TPM/BI systems to effectively manage spending and sales objectives. 
  • Ensure Starkist new item and ongoing distribution assumptions, strategies, and tactics are financially sound, and have reasonable volume, share and % ACV headquarter and retail distribution objectives.
  • Monitor execution of trade plan, communicate results, and make strategic recommendations.
  • Conduct post-promotional analysis on a customer basis to assess the impact of promotions and make appropriate adjustments to refine and improve.
  • Oversee the evaluation of all incremental spending requests and serve as the liaison with the appropriate cross functional groups to stimulate action on requests which are consistent with strategy.
  • Ensure timely, accurate, and actionable communication concerning any request from Fields Sales and/or any initiative requiring action by field sales.
  • Work closely with Finance to gain alignment on trade spending initiatives.
  • Work closely with Consumer Marketing to develop and deploy corporate initiatives and budget processes, relative to volume and consumption.
  • Work closely with Supply Chain to arrive at consensus forecast / production needs to meet customer demand.
  • Administration - Effectively manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, forecasts, deduction management, etc.
LOCATION
Reston, VA
POSTED
Today

The Trade Marketing Manager (TMM) is responsible for achieving sales objectives consistent with corporate volume, share, and profit targets. The TMM provides direction for field planning and execution against volume, distribution, pricing, merchandising, trade spending, and retail objectives. The TMM is the primary communication link between field sales and internal departments, including consumer marketing, supply chain, and finance.  The TMM is responsible to act as an advocate for field sales to ensure that appropriate resources are available and communication channels are open to guarantee successful execution. 

About the Company

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StarKist Co.

StarKist Co. provides trusted, healthy, food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations® and Chicken Creations™.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

HEADQUARTERS
Reston, VA, US
INDUSTRY
Food and Beverage Production