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Manager, Technical Product Marketing & Demand Generation

Canadian Solar

Walnut Creek, CA

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JOB DETAILS
SALARY
$130,000–$145,000 Per Year
SKILLS
Alternative Energy, Artificial Intelligence (AI), Automation, Business Development, C Programming Language, Campaigns, Communication Skills, Competitive Research, Customer Acquisition, Customer Relations, Customer Relationship Management (CRM) Systems, Customer/Client Research, Data Analysis, Demand Generation, Ecosystems, Electricity, Email Campaign, Energy & Utilities, Engagement Marketing, Manufacturing, Market Development, Market Research, Market Trend Analysis, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Outbound Marketing, Performance Analysis, Power Plant, Presentation/Verbal Skills, Product Management, Product Marketing, Product Packaging, Product Positioning, Product Programs, Product Support, Purchasing/Procurement, Regulations, Regulatory Requirements, Sales, Sales Pipeline, Sales Qualification, Solar Power, Sustainability, Systems/Internals Programming, Technical Marketing, Webinar, Willing to Travel, Writing Skills
LOCATION
Walnut Creek, CA
POSTED
2 days ago
At CS Power Systems, we're on a mission to transform lives by delivering clean, solar-powered electricity to millions worldwide-and we're just getting started. As a cutting-edge division of Canadian Solar, a global leader founded in 2001, we stand at the forefront of manufacturing high-performance solar panels, inverters, and advanced energy storage solutions. In this fast-growing, high-impact industry, our deep commitment to sustainability drives everything we do, creating innovative technologies that power a brighter, greener future.

Across Canadian Solar's powerful ecosystem-including CS Power Systems, CSPowerTech, e-STORAGE, Recurrent Energy, MSS, and CSI Solar-we're deeply invested in our people's success. If you're passionate about renewable energy and want to "Make the Difference" by building a lasting positive impact on the planet and communities everywhere, join us at CS Power Systems-where your talent can help shape the clean energy revolution.

Position Summary

The Manager, Technical Product Marketing & Demand Generation supports the commercialization, adoption, and ongoing optimization of the utility's Commercial & Industrial (C&I) distributed energy portfolio, with an initial focus on Battery Energy Storage Systems (BESS) and Virtual Power Plant (VPP) programs.

This role combines product marketing, product management support, market development, and demand generation responsibilities to drive participation in utility-led distributed energy programs. The position translates technical and regulatory program constructs into clear customer value propositions, develop go-to-market messaging, and generate qualified demand across key C&I segments.

Responsibilities
  • Develop and refine product positioning, value propositions, and messaging for C&I distributed energy, BESS, and VPP programs based on customer and market needs.
  • Translate technical, operational, and regulatory program requirements into clear customer-facing offerings, benefits, and sales materials.
  • Analyze customer needs, adoption barriers, procurement models, and market trends to inform program design, packaging, and commercialization strategy.
  • Design and execute demand generation campaigns (email, webinars, digital outreach, events, and direct engagement) to drive participation in utility programs.
  • Use AI tools to data mine and launch targeted campaigns
  • Engage directly with C&I customers, developers, and partners through meetings, site visits, and industry events to generate pipeline and validate program fit.
  • Gather and analyze customer data (e.g., load profiles, energy usage, utility bills) to support qualification, segmentation, and solution alignment.
  • Support product and program development by synthesizing customer feedback, market research, and competitive insights into actionable requirements and recommendations.
  • Collaborate with internal program, regulatory, engineering, sales, and commercial teams, as well as direct engagement with customers, developers, and industry stakeholders.
  • Develop and maintain sales enablement materials, presentations, and customer-facing collateral supporting program adoption.
  • Manage outbound marketing and engagement campaigns using CRM and automation tools, ensuring accurate segmentation, tracking, and lead qualification.
  • Monitor campaign performance and continuously refine messaging, targeting, and outreach based on results and customer feedback.
  • Provide structured insights and recommendations to internal program, regulatory, and commercial teams to support ongoing program improvement and market strategy.
Qualifications

Required
  • 4-8+ years of experience in product marketing, product management, market development, demand generation, business development, or energy industry roles.
  • Exposure to BESS, VPPs, or grid services programs.
  • Demonstrated experience with marketing automation or outbound engagement platforms.
  • Experience working with commercial or industrial energy customers or programs.
  • Experience in utility programs, distributed energy resources, demand response, or energy services.
  • Familiarity with C&I energy procurement, tariff structures, or utility rate design.
  • Exposure to BESS, VPPs, or grid services programs.
  • Demonstrated experience with marketing automation or outbound engagement platforms.
  • Strong ability to translate technical, operational, or regulatory concepts into customer-facing messaging and offerings.
  • Experience engaging external stakeholders and developing business relationships in a professional setting.
  • Experience with CRM systems and structured pipeline or campaign management.
  • Strong written and verbal communication skills.
  • Willingness to travel for customer engagement and industry events.


Compensation & Benefits: CS Power Systems offers a competitive salary plus fully comprehensive benefits and performance bonus package based on an annual objective achievement. Our generous benefits package includes a 401(k) Retirement Plan, medical/dental/life/disability program, PTO and sick days.

The pay range for this position is $130,000 - $145,000 USD per year. This range represents annual base salary only, without regard to location, and does not include bonus or other incentives or benefits that may apply. The pay range for this role is subject to change.

CS Power Systems is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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About the Company

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Canadian Solar