Manager, Retail Marketing

Position Summary

The Manager, Retail Marketing will report to the AVP, Brand Marketing and will be responsible for leading and directing the Markwins Beauty Brand in Marketing and Retail service activities among customers and prospects. This individual must understand the Brand, the consumers, the market, and the retail space, whereby utilizing this knowledge to manage and direct Marketing staff, internal, and external clients, collaborating with Sales, Merchandising, and Creative teams to support existing initiatives, needs, or new potential business. The Manager, Retail Marketing will lead in ensuring a consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in a highly competitive marketplace. The Manager, Retail Marketing will support Marketing and Retail Sales in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit.

This person must possess excellent communication, organizational, multi-tasking and problem-solving skills. The Manager, Retail Marketing should have an aptitude to function within deadlines while working both independently and collaboratively as a part of a team.

Essential Tasks, Duties, & Responsibilities

• Work with the AVP, Brand Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals.
• Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers.
• Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
• Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
• Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers' needs, and to elevate brand performance
• Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer's journey.
• Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
• Liaison with International Team as needed.
• Perform other assigned projects and functions as directed by management