Acute Care, Best Practices, Brand Marketing (Branding), Channel Support, Communication Skills, Community Support, Continuous Improvement, Government Relations, HIPAA (Health Insurance Portability and Accountability Act), Healthcare, Healthcare Quality, Home Care, Hospital, Journalism, Leadership, Long-Term Care, Maintain Compliance, Market Share, Marketing, Online Marketing, Organizational Skills, Outpatient Care, Philosophy, Problem Solving Skills, Public/Media/Press/Analyst Relations, Set Goals, Social Media, Social Media Marketing, Storytelling, Strategic Planning, Systems Administration/Management, Talent Management, Team Building
At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility and clinical excellence.
Position Details
- Location: Clearwater, FL (Hybrid)
- Status: Full Time, Salaried
- Shift Hours: 8:00 AM - 4:00 PM
The Manager System Communications:
- Manages external traditional media and public relations efforts, including providing key guidance, management and support in issue management, Public Relations strategy and media engagement for the System and individual entities.
- Must be comfortable with matrix reporting and can work with other managers and across the Communications Team to triage situations and provide support and guidance on emerging external demands.
- Plays a key role in proactive external messaging and storytelling in service to market share, brand awareness and the delivery of quality health care.
- Implements external facing traditional communications policies and programs with Market, Service Line and other system leaders in coordination with the System Communications Manager and the Communications Social Media Manager to efficiently and effectively develop and maintain the interest of the public, team members and medical community; the system's reputation, collectively and as individual entities; and to support the goodwill toward the system.
- Manages executive training efforts. Responsible for managing Communications Coordinators and Strategists and also supports matrix reporting as needed for maximum team impact and best practices for communications amplification.
- Collaborates with Marketing, Digital Marketing, and Social Media teams to integrate data-driven communications and multi-channel outreach that support strategic direction across the enterprise.
- Ensure compliance with Health Insurance Portability and Accountability Act (HIPAA) and maintain alignment with government relations priorities.
Minimum Qualifications:
Education
- Bachelor's degree in Communications or a related field
Preferred Education
- Master's degree in Communications or a related field
Experience
- Minimum of 7 years of experience in one of the following areas:
- Public Relations
- Journalism
- Communications
Preferred Experience
- 3 years of experience in a healthcare-related field
Benefits:
BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!
BayCare Values: Demonstrate a consistent commitment to BayCare Health System's core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.
Leadership Competencies
- Communication: Communicates in a clear, authentic, and transparent manner to meet the needs of others to ensure messages are received and mutually understood.
- Emotional Intelligence: Demonstrates self-awareness and manages one's emotions. Recognizes and responds constructively to others' emotions and builds meaningful relationships.
- Talent and Team Development: Develops team members and teams by empowering them, setting clear expectations, providing learning opportunities, and supporting ongoing growth.
- Change Champion: Demonstrates a commitment to enhance performance by engaging and promoting change, continuous improvement, adaptability, and innovation.
- Collaboration: Collaborates by sharing responsibility, transparent exchange of information, and collective problem-solving to achieve mutually beneficial solutions.
- Results Driven: Takes ownership of outcomes by setting clear, measurable goals and aligning team efforts and resources to achieve them.
- Inclusion and Belonging: Creates an inclusive environment that values all perspectives, respects individuality, and fosters an environment where all feel a sense of belonging.
Equal Opportunity Employer Veterans/Disabled