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Del Mar College
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City of Corpus Christi
Manager of Student Recruitment - Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management and Health Sciences
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Posting Details
Position Information
Posting Number S1225 This position is open to Open to All Applicants Job Title Manager of Student Recruitment - Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management and Health Sciences Department College Relations Position Type Exempt Employment Status Full-Time-Staff Salary $60,390.00 - $76,998.50 per 12 months Open Date 06/23/2026 Close Date 07/27/2026 Open Until Filled No
Position Summary Information
Job Description Summary
The Manager of Student Recruitment for Business Administration & Entrepreneurship, Culinary Arts & Hospitality Management, and Health Sciences is an exciting opportunity for someone who wants to work with prospective students, current students, faculty, families, schools, employers, healthcare partners, hospitality partners, culinary partners, and community members to help students connect education to meaningful careers.
The primary goal of this position is to increase the number of students enrolled in Del Mar College's: Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, Health Sciences, and other related programs by helping students understand program pathways, career opportunities, admissions requirements, application steps, deadlines, and enrollment next steps.
This position will provide management, and hands-on execution for strategy, tactics, metrics, CRM follow-up, event participation, and evaluation components that lead to achievable, measurable, and sustainable enrollment growth.
This position serves as a recruitment and engagement liaison between marketing, events, outreach/recruitment, academic faculty, department chairs, school partners, employer partners, healthcare partners, and prospective students.
The position will support the College's broader enrollment goals by helping prospective students move from inquiry to application to registration-ready status and enrollment.
Minimum Qualifications
Bachelor's degree from an accredited university.
Three (3) years of experience in one or more of the following: marketing, communications, recruiting, admissions, sales, workforce development, healthcare recruitment, business development, employer relations, community engagement, or related experience pertinent to this position.
Required Job Knowledge, Skills, Abilities
Working knowledge of the college's offerings in Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences.
Knowledge of student recruitment, outreach, admissions, and enrollment processes.
Ability to develop and implement recruitment and engagement plans that support enrollment goals for assigned academic programs.
Ability to explain academic pathways, career outcomes, prerequisites, program requirements, admissions steps, limited-admission requirements, deadlines, and student support services.
Ability to communicate effectively with prospective students, families, school partners, employers, healthcare partners, community organizations, faculty, and staff.
Ability to coordinate multiple projects, events, campaigns, and deadlines at the same time.
Ability to use CRM systems, student data, and communication tools to track prospective students, document engagement, manage follow-up, and monitor progress through the enrollment funnel.
Ability to support recruitment events, information sessions, school visits, campus tours, employer/partner events, and community outreach activities.
Knowledge of digital communication methods including email, text messaging, phone outreach, web content, social media, and event promotion.
Ability to write clear, accurate, student-centered recruitment and program information.
Ability to use data to evaluate recruitment activity, identify enrollment barriers, and recommend improvements.
Knowledge of, or ability to learn, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, and Health Sciences departments, workforce programs, career-connected education, and community college pathways.
Ability to work independently, follow through on assignments, and maintain effective working relationships across departments and with external partners.
Preferred Qualifications
Working knowledge of Microsoft Office Suite.
Experience creating or working within customer relationship management (CRM) databases.
Experience with Element451 or similar CRM, marketing automation, event registration, or student communication platform.
Experience with a Student Information System.
Experience in special event management.
Experience in planning and producing social media content on media platforms for a professional business, non-profit, college, or institution.
Experience in marketing and promotions.
Experience working with restaurants, hotels, hospitality employers, culinary programs, food service operations, healthcare employers, business organizations, chambers of commerce, workforce boards, or community partners.
Knowledge of academic, Continuing Education, Dual Enrollment, Business Administration & Entrepreneurship, Culinary Arts, Hospitality Management, Health Sciences, workforce, or limited-admission programs in a higher education setting.
Knowledge of higher education admissions processes and student services.
Bilingual communication skills.
Special Instructions to Applicants
This is a security-sensitive position. Employment resulting from this advertisement is subject to federal laws that require the verification of identity and the legal right to work in the United States. Employment is contingent upon the successful completion of a criminal background and reference checks. The College reserves the right to cancel or extend all recruitment actions. Del Mar College is an Equal Opportunity employer. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Our Culture
Del Mar College is committed to fostering a culture aligned with The Viking Way, which emphasizes respect, integrity, collaboration, accountability, and a commitment to excellence. Employees are expected to contribute to a positive work environment by demonstrating professionalism, supporting colleagues and students, and engaging in continuous learning and development. In support of the College's Strategic Plan 2024-2029, Guiding Star III: Cultivate, all employees are encouraged to actively participate in opportunities that promote personal and professional growth, advance a culture of belonging, and strengthen the College's ability to serve its students and community.
Job Duties
Job Duty
Assist Business Administration, Culinary Arts, Hospitality Management, and Health Sciences faculty in identifying prospective students for Del Mar College programs and maintain proactive, personalized communications with prospective students.
Design and execute a comprehensive recruiting and engagement plan for prospective students interested in business, entrepreneurship, health sciences, and related programs.
Serve as a knowledgeable and welcoming point of contact for prospective students, including high school students, adult learners, returning students, transfer students, career changers, continuing education participants, and dual enrollment students.
Provide guidance to prospective students as they complete admissions checklist items, including applications, residency documentation, orientation, FAFSA/TASFA referrals, advising referrals, program information sessions, and registration readiness.
Use the College's CRM and other college software to track prospective students, document interactions, monitor student progress through the enrollment funnel, assign follow-up tasks, and evaluate recruitment outcomes.
Conduct timely, personalized outreach via email, text messaging, phone calls, events, and in-person engagement to guide students and answer questions.
Help identify and remove enrollment barriers through proactive problem solving and cross functional teamwork.
Support institutional priorities within the Division as directed by the supervisor, including priority programs, enrollment goals, workforce initiatives, events, and special projects.
Job Duty
Business Administration, Culinary Arts, Hospitality Management, and Health Sciences specialist for project planning, recruitment events, promotion, marketing, and engagement.
Plan, produce, coordinate, and support regular and timely content for social media, web presence, CRM campaigns, email, text messaging, and event promotion for assigned programs.
Design and execute digital marketing and CRM engagement campaigns for program information sessions, open houses, lab tours, health sciences previews, business showcases, entrepreneurship events, career exploration events, employer panels, application deadlines, and registration campaigns.
Coordinate and participate in recruitment activities including school visits, campus tours, workshops, onboarding events, employer partner events, healthcare partner events, community engagement events, and division-specific recruitment experiences.
Translate complex program details into clear, student-friendly messaging about program pathways, prerequisites, admissions steps, limited-admission requirements, clinical or experiential expectations, career outcomes, transfer options, and timelines.
Gather and coordinate student stories, faculty highlights, employer connections, alumni outcomes, program photos, videos, and other content that supports recruitment and enrollment goals.
Design and manage recruitment-focused marketing campaigns using print, digital, social media, web, event registration, and CRM tools.
Other duties as assigned.
Job Duty
Function as a liaison among educational institutions, community organizations, public agencies, employers, healthcare partners, workforce partners, and internal college departments to cultivate strategic partnerships and advance enrollment initiatives.
Build relationships with high school counselors, CTE directors, dual enrollment partners, workforce partners, employers, healthcare organizations, chambers, small business organizations, community organizations, and other referral sources.
Work collaboratively with department faculty, staff, College Relations, Marketing, Events, Outreach/Recruitment, Admissions, Advising, Financial Aid, IT, Continuing Education, Dual Enrollment, and employer/community partners.
Work collaboratively within department, division, College Relations, and enrollment timelines and calendaring deadlines.
Evaluate the effectiveness of outreach, event, partner engagement, and communication strategies and make data-informed adjustments to improve outcomes.
Support supervisor-directed priorities within the Division, including targeted recruitment pushes, high-need workforce programs, signature program promotion, and special enrollment initiatives.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Yes, I have a Bachelors degree or above from an accredited university (submission of transcript(s) with award/conferred date required).
No, I do not have the required education.
Yes
No
Applicant Documents
Required Documents
Optional Documents
Del Mar College is an Equal Opportunity Employer. As provided by law, Del Mar College does not discriminate on the basis of race, color, sex (including pregnancy, gender identity/transgender status, sexual orientation), age, national origin, religion, disability, genetic information, or any other constitutionally or statutorily impermissible reason.
For employment questions call 361-698-2178 or e-mail dmcjobs@delmar.edu.