Manager of Digital Operations

The Office of Institutional Advancement at High Point University seeks a strategic, creative, and detail-oriented professional serving as Manager of Digital Operations. This full-time, in office role is responsible for executing high-impact digital communications that strengthen donor engagement, support fundraising efforts, and elevate the University''s mission across key audiences.

QUALIFICATIONS:

Education

• Bachelor's degree in English, Communication, Marketing, or a related field required.

Experience and Training

• 3-5 years of progressively responsible experience in digital communications, ideally within a higher education or nonprofit advancement environment.
• Proven expertise in website content management, including experience with CMS platforms, website optimization, and improving user experiences (preferably Blackbaud NetCommunity, Wordpress, or similar).

Knowledge, Skills, Ability:

• Strong understanding of fundraising communications and donor engagement strategies.
• Proven experience managing and designing multimedia content for digital platforms, including websites, email campaigns, and social media.
• Expertise in email marketing platforms, social media management tools (Cloud Campaign or similar), and content creation software (Canva, Adobe Creative Suite).
• Strong analytical skills and experience using analytics tools to measure website performance and campaign effectiveness.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and brand voice.
• Demonstrated ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
• Strategic thinker with strong leadership, collaboration, and problem-solving skills.
• Passion for the mission and values of High Point University.

ACCOUNTABILITY:

• Reports to the Director of Development Operations.
• Provides regular analytics reports on digital campaign performance (weekly, monthly, quarterly, annually) and website user engagement metrics.